Project report
On
Branding Holistic Health Center
Submitted to
Prof. Harish Bijoor
On
10th January, 2008
In partial fulfillment of the course Brand Management for the requirement of Post Graduate Program in Management at Indian Business Academy, Bangalore
Submitted by
Group Mamta Banerjee
Anusha Shankar
Asutosh Mishra
Mohammed Mustafa
Priyankar Singh
Sandeep Ghosh
Shiv Kumar Pandey
Table of Contents
Page No
1. Methodology…………………………………………………………………………..3
2. Description ……………………………………………………………………………4
2.1 The premise………………………………………………………………………...4
2.2 Segmenting…………………………………………………………………………4
2.3 Targeting……………………………………………………………………………5
2.3.1 Justification for the Target Market…………………………………………...5
2.5 Gap Analysis………………………………………………………………………14
3. Branding Elements ………………………………………………………………….14
3.1 Name & Logo……………………………………………………………………..14
3.2 Tagline ……………………………………………………………………………14
3.3 Positioning………………………………………………………………………...15
3.4 Place……………………………………………………………………………….15
3.5 The Service Offering………………………………………………………………15
3.6 Promotion………………………………………………………………………….21
3.6.1 Below the Line Promotion Activities……………………………………….21
3.6.2 Print…………………………………………………………………………22
3.6.3 Radio………………………………………………………………………..22
3.6.4 Out of Home………………………………………………………………...23
1. Methodology
The whole work for the project has been completed in the following manner.
Brainstorming and reaching a consensus on the brand name, tagline and the USP of the brand
Dividing the work of completing the work among different members of the group according to competency
Meeting regularly to discuss about the progress and seek clarifications.
Half of the group engaged in the preparation of the presentation and the report and the... [continues]
On
Branding Holistic Health Center
Submitted to
Prof. Harish Bijoor
On
10th January, 2008
In partial fulfillment of the course Brand Management for the requirement of Post Graduate Program in Management at Indian Business Academy, Bangalore
Submitted by
Group Mamta Banerjee
Anusha Shankar
Asutosh Mishra
Mohammed Mustafa
Priyankar Singh
Sandeep Ghosh
Shiv Kumar Pandey
Table of Contents
Page No
1. Methodology…………………………………………………………………………..3
2. Description ……………………………………………………………………………4
2.1 The premise………………………………………………………………………...4
2.2 Segmenting…………………………………………………………………………4
2.3 Targeting……………………………………………………………………………5
2.3.1 Justification for the Target Market…………………………………………...5
2.5 Gap Analysis………………………………………………………………………14
3. Branding Elements ………………………………………………………………….14
3.1 Name & Logo……………………………………………………………………..14
3.2 Tagline ……………………………………………………………………………14
3.3 Positioning………………………………………………………………………...15
3.4 Place……………………………………………………………………………….15
3.5 The Service Offering………………………………………………………………15
3.6 Promotion………………………………………………………………………….21
3.6.1 Below the Line Promotion Activities……………………………………….21
3.6.2 Print…………………………………………………………………………22
3.6.3 Radio………………………………………………………………………..22
3.6.4 Out of Home………………………………………………………………...23
1. Methodology
The whole work for the project has been completed in the following manner.
Brainstorming and reaching a consensus on the brand name, tagline and the USP of the brand
Dividing the work of completing the work among different members of the group according to competency
Meeting regularly to discuss about the progress and seek clarifications.
Half of the group engaged in the preparation of the presentation and the report and the... [continues]
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- APA
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- MLA
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