Marketing
Table of Content Page
1.0 Executive Summary 2
2.0 Introduction - Current UK pension market trend 3
3.0 Background – AVIVA 3.1 current AVIVA situations 4 3.2 future prospects AVIVA 4
4.0 Industry analysis 4.1 SWOT analysis 5 4.2 PEST analysis 6-7
5.0 Product analysis 5.1 Types of Pension Personal Schemes 8 5.2 Key issue faced by AVIVA’s PPS 9 5.3 Competitor AVIVA 10 5.4 Target market 11
6.0 Objectives setting of AVIVA 12
7.0 Reference and Appendices 13-17
1.0 Executive Summary
Due to changes for long term demographic and social trends such as a gradually older and more affluent population has increased people awareness on importance of defined contribution pension schemes.
This report aim is to boost up AVIVA’s personal pension schemes sales and reposition itself by focus on target market such as middle income people (generation X). It also presents an overview of the problem faced by pension and retirement income intermediaries. In addition of examining the macro environment, the report also highlights company internal environment by using SWOT analysis.
2.0 Introduction (Current UK Pension Schemes Market)
Due to a rapidly UK population trend, there are considerable improvements in longevity and declining state and occupational pension provision, has made retirement planning more important than ever before.
Start from 2012, the UK government are continue to improving its pension index score through auto-enrolment for UK employees into private pension schemes or defined contribution pension schemes, encourage public saving money for retirement benefit . This has creating a new business opportunities for the UK pensions industry. Furthermore, pension providers are already in the process of developing, enhancing and launching new propositions – many of them plan taking advantage of new platform and integrated solutions technology.
However, over-regulation by the
1.0 Executive Summary 2
2.0 Introduction - Current UK pension market trend 3
3.0 Background – AVIVA 3.1 current AVIVA situations 4 3.2 future prospects AVIVA 4
4.0 Industry analysis 4.1 SWOT analysis 5 4.2 PEST analysis 6-7
5.0 Product analysis 5.1 Types of Pension Personal Schemes 8 5.2 Key issue faced by AVIVA’s PPS 9 5.3 Competitor AVIVA 10 5.4 Target market 11
6.0 Objectives setting of AVIVA 12
7.0 Reference and Appendices 13-17
1.0 Executive Summary
Due to changes for long term demographic and social trends such as a gradually older and more affluent population has increased people awareness on importance of defined contribution pension schemes.
This report aim is to boost up AVIVA’s personal pension schemes sales and reposition itself by focus on target market such as middle income people (generation X). It also presents an overview of the problem faced by pension and retirement income intermediaries. In addition of examining the macro environment, the report also highlights company internal environment by using SWOT analysis.
2.0 Introduction (Current UK Pension Schemes Market)
Due to a rapidly UK population trend, there are considerable improvements in longevity and declining state and occupational pension provision, has made retirement planning more important than ever before.
Start from 2012, the UK government are continue to improving its pension index score through auto-enrolment for UK employees into private pension schemes or defined contribution pension schemes, encourage public saving money for retirement benefit . This has creating a new business opportunities for the UK pensions industry. Furthermore, pension providers are already in the process of developing, enhancing and launching new propositions – many of them plan taking advantage of new platform and integrated solutions technology.
However, over-regulation by the