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INTRODUCTION TO BUSINESS (MGT211)

ASSIGNMENT NO.1

SEMESTER SPRING 2013

Contents:

1. Topic

2. Objective

3. Few lines about PEST

4. A brief over view of Lahore

a. Political

b. Economical

c. Socio Cultural

d. Technological

5. Conclusion

1-Topic: PEST Analysis for AH Hot & spicy Fast Food

2-Objective: To prove that Lahore is the ideal place for opening of new fast food business based on facts and figures.

3-A brief over view of Lahore:

Lahore is the capital of Punjab and the second largest city in the country. It is an important historical centre of the country. With a rich history, Lahore is a main cultural centre of Punjab and Pakistan.

Being one of the most densely populated cities in the world, Lahore remains an economic, political, transportation, entertainment, and educational hub.

It is also referred to as the "Mughal City of Gardens" due to the historic presence of Mughal gardens (Shalamar Garden).

4-Few lines about PEST:

PEST is external macro-environmental analysis of a market. Followed by it, SWOT is the micro analysis of an idea or a brand, service or a business.

a) P= Political

b) E= Economical

c) S= Socio- Cultural

d) T= Technological

The analysis of a market is done keeping in view the above parameters.

a-Political analysis:

Generally political factors include government regulations, legal issues and define both formal and informal issues under which firms operate.

1-Taxation on restaurants:

In 1997-1998 Punjab Provincial Budgets, an additional 10% tax has been imposed on hotels and restaurants of the province. This was in addition to 12.5% central exercise duty and 5% provincial tax levied on July 1996.

REF: Pakistan tax web

2-Crime:

Like other metropolitan cities of Pakistan, Lahore also faced crime. But as compared to Karachi, situation in Lahore is relatively stable.

Government has also taken...