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Individual Assignment

1. Where (what book, which association, or what website) can we find the definition(s) of marketing except AMA? Finding the definition of marketing can be easily found all over the internet and in textbooks. For example, some of the internet sources that I found the definition for marketing were on, Internet Websites:

* * * 2. What are the definitions of marketing from other sources? Clearly site two versions + AMA’s definition. Source #1 (Not AMA)

"Marketing about Our Definitions: All Forms of a Word (noun, Verb, Etc.) Are Now Displayed on One Page." Merriam-Webster. Merriam-Webster, n.d. Web. 11 Apr. 2013. Definition: “the act or process of selling or purchasing in a market” Source #2 (Not AMA)

"Marketing." What Is Marketing? Definition and Meaning. N.P., n.d. Web. 11 Apr. 2013. Definition: “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product. (2) Determination of its price. (3) Selection of a distribution channel to reach the customers place. (4) Development and implementation of a promotional. Source #3 (AMA)

"About AMA." Definition of Marketing. N.P., n.d. Web. 11 Apr. 2013. Definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)” 3. What are the differences amongst definitions including AMA...
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