Marketing
AGW 618 Marketing Management
The Coffee Bean and Tea Leaf
Abdul Aziz Abdul Rahman S-GSM0406/11
Lecturer : Dr. Zurina Mohaidin
Submission Date : April 23, 2013
Case Evaluation and Presentation (20%): Each student will write a brief overview of the Marketing Management in Practice in their organization and share on salient topical issues covered in class on the appointed day of particular interest to be reported is unique benchmark of Marketing Management Practices. The written report should be about 5 to 10 pages covering the following: Students from the same organization may write similar company and Marketing Department Profiles but must write on different aspects of Marketing Management Practices as this is an individual assignment. Full-time students may write about their previous employers and those without prior working experience may visit, interview and report on any organization. The hardcopy of the written report and PowerPoint Presentations must be submitted after the sharing session (maximum 5 slides and between 3 to 5 minutes each).
• Company profile (brief, include number and profile of employees);
The Coffee Bean and Tea Leaf was found by Herb and Mona Hyman in 1963 when they visited Europe to taste and experience the best coffee offered in that region. For that matter they have decided to bring home the specialty coffee concept of a business back to California, United States. They first opened their store in Brentwood, California, and still operating until this day.
Over the next 35 years, the Hymans continued to grow the coffee business and share their passion throughout Southern California. Unique flavours and handcrafted beverages became the cornerstones of their business. They carefully roasted and blended the beans to suit their guests' tastes. These personalized creations have been used in formulating some of our popular and enduring
The Coffee Bean and Tea Leaf
Abdul Aziz Abdul Rahman S-GSM0406/11
Lecturer : Dr. Zurina Mohaidin
Submission Date : April 23, 2013
Case Evaluation and Presentation (20%): Each student will write a brief overview of the Marketing Management in Practice in their organization and share on salient topical issues covered in class on the appointed day of particular interest to be reported is unique benchmark of Marketing Management Practices. The written report should be about 5 to 10 pages covering the following: Students from the same organization may write similar company and Marketing Department Profiles but must write on different aspects of Marketing Management Practices as this is an individual assignment. Full-time students may write about their previous employers and those without prior working experience may visit, interview and report on any organization. The hardcopy of the written report and PowerPoint Presentations must be submitted after the sharing session (maximum 5 slides and between 3 to 5 minutes each).
• Company profile (brief, include number and profile of employees);
The Coffee Bean and Tea Leaf was found by Herb and Mona Hyman in 1963 when they visited Europe to taste and experience the best coffee offered in that region. For that matter they have decided to bring home the specialty coffee concept of a business back to California, United States. They first opened their store in Brentwood, California, and still operating until this day.
Over the next 35 years, the Hymans continued to grow the coffee business and share their passion throughout Southern California. Unique flavours and handcrafted beverages became the cornerstones of their business. They carefully roasted and blended the beans to suit their guests' tastes. These personalized creations have been used in formulating some of our popular and enduring