Topics: Muscle, Marketing, Research Pages: 3 (893 words) Published: April 13, 2013
Environment Analysis

Macro environmental factors
Basically PEST is being applied to macro environmental factors for our company MuscleTech® it affects greatly to the marketing plan that we have. Political
As more people are health conscious in the current economy. People’s spending power towards health products is higher. They have more disposable income for health products such as, multi vitamins. In 1998, MuscleTech launched Cell-Tech, the first creatine-carbohydrate-alpha lipoic acid supplement. This approach to creatine supplementation was investigated in a study published in 2003. Legal

Our company also have some legal issues on a product by the name of Hydroxycut weight loss as it causes the life of a 19 year old man having liver problems after consuming the product. We were forced to take down most of our supplements of muscle tech from the market due to this incident and to revamp all of them by doing more research and development according to this drastic incident. Economical

Economic climate also affects the market because it consists of all the particular set of social institutions which deals with the production, distribution and consumption of goods and services in a particular society. It affects MuscleTech® in a way as we have to look for suitable talents that are interested in developing new breakthrough in our products as times changes consumers are seeking better effects and benefits from supplements so we have to improve according to satisfy consumers needs. Social

Demographics are an important factor that affects the marketing plan because our product target consumers are youths from the age of 13 and above. As some of the products are not suitable for children. Technological

A portion of every dollar spent on MuscleTech® supplements is allocated towards funding scientific research to discover new and more effective ways to help increase lean muscle mass and strength, reduce body fat and improve athletic performance. This are the...
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