Marketing

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  • Topic: Marketing, Malaysia, Food
  • Pages : 6 (1728 words )
  • Download(s) : 167
  • Published : March 12, 2013
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CONTENTS

1.0 Acknowledgement
Alhamdulillah, praise and gratitude to Allah S.W.T with whose mercy enable us to complete this business plan. In the process of planning, preparing and finishing this business plan, we had to overcome many problems. We are indebted to many people who have contributed in various ways in preparation of this business plan. Without them, this business would not have been as it is today. We would like to take this opportunity to thank those who have contributed greatly to our efforts. In addition, we would like to give our appreciation to whoever involved in completing this business plan whether directly or indirectly. To all the group members who give full cooperation and patient to complete the process of finding information. Finally we wish to thank our family and all friends for their help and support completing this business plan. For guidance, assistance and ideas, again from our heart, thank you very much.

2.0 ADABI Company’s Profile

This our introduction about ADABI. Datuk Syed Manshor Syed Mahmood Adabi is the Managing director and founder of Consumer Industries Sdn Bhd (ACISB). ADABI provide consumers with products of the highest quality, standards and are guaranteed 100% halal, hygienic, wholesome and healthy. The company has received the MS890:1984 certification from Sirim, and the SuperBrand status from the Malaysian Superbrands Council and Reader's Digest. In recognition of this commitment to quality, ADABI has received numerous awards and accolades. The company, whose major market segment comprises Malays, plans to introduce more products that suit all Malaysians. Its products are also exported to Indonesia, Singapore, Japan, Hong Kong, the Middle East and Britain. Curently , ADABI has over 60 types of products under 6 main categories– Powdered Spice Mix, Processed Paste, Flour Mix, Sauce, Canned Food and Beverage. ADABI recently launched chocolate and strawberry flavoured flour mix, fish soup spices and assam jawa. ADABI will continuously strive to identify and develop products to cater households and market needs.

HISTORY OF ADABI
In 1984, the first batch of ADABI products rolled off from a small factory in Batu Caves Light Industrial Area in Kuala Lumpur. Adabi shifted to its present factory and office premises located in Rawang Integrated Industrial Park. Situated on the 4 acres of land, the site presently houses the production, warehouses, office building and other administrative facilities of Adabi. Adabi is a household name in every home in Malaysia. whose logo is represented by the traditional Royal Malay Palace of Malacca in the sixteenth century. The Malay palace denotes the fact that Adabi products have a very strong heritage, similar with the quality food that was served to the royalties in the past. True to its image, the Adabi brand has consistently delivered to Malaysian consumer food products that are 100% Halal, and of the highest quality. It is because of this that Adabi was recently voted a Superbrand for the year 2002 by the Malaysian Superbrands Council. Adabi can proudly lay claim to the fact it is one of only a select few Superbrands that is purely homegrow, through and through. The Adabi brand has also managed to penetrate the minds of consumers outside of Malaysia, especially those in the Indonesian cosmopolitan areas of Medan and Jakarta. Some of Adabi’s well-known products have been marketed and sold in Indonesia since 1993, and the Adabi brand has also been promoted consistently in the mass media over there.

Adabi brand logo is represented by the traditional Royal Malay Palace of Malacca in the sixteenth century. The Malay palace denotes the fact that Adabi products have a very strong heritage, similar with the quality food that was served to the royalties in the past. The corporate colors for Adabi’s is Red, Black  and White, with the tagline,  ‘BERSIH DAN ASLI’.

Discription of company

Name Of Business: ADABI...
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