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1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? To readers of this problem have an important starting point the definition of micro-environment. This term is a factor in the marketing environment, its problems, in one way or another, affect the ability of the company, close and direct way to serve its customers. This includes, such as customers, suppliers, competitors, shareholders, employees and the media, including the factors. With this in mind, it may be the security status of the micro-environmental factors affect the first and second-generation Toyota Prius customers and competitors.Consumers, natural gas prices, are looking for answers to their prayers. Toyota to give them the answer, the vehicle will allow people to save gas, and provide a good, efficient service. The first generation Prius was released, though not too beautiful or strange, it provides to its will and customer purchase.Other factors, competitors, it is obvious. Everyone wants to share. Honda and other auto manufacturers have begun to develop and / or implementation of the hybrid system on some of their vehicles. Toyota's answer is the continuous development has been the success of the Prius. Developed and released the second generation. This is a new generation of more fuel-efficient. It also includes the more technology advances, more space, and other factors, will allow all types of customers are interested in.

2. Outline the major macro-environmental factors – demographic, economic, natural, political and cultural - that have affected the Prius sales. How well Toyota dealt with each of these factors? Macro-environmental factors of the microenvironment of the impact of larger social forces. Some of these factors is the demographic, economic, natural, technological, political and cultural forces. With that said, I believe that the macro-environmental factors that affect the Prius sales forces of nature in a positive way. Now, it would not be fair if I did not mention the strength and economy. Therefore, a car, save gas, which means that also contribute to pollution. Technological progress is the basis of the possible Prius, this second generation for the better. The first generation is a considerable based on second-generation release more tools and additional. Natural gas prices continued to increase non-stop.The facts will affect the sales of the Prius, especially in the sport utility vehicle (SUV) driven society. Macro-environmental factors

Demographics is the other statistical aspects of human society, the size, location, gender, or race. Based on these factors, the organizations to develop a marketing plan for potential customers. Economics

Basically, economics is the study of how society choose to use its resources. I believe that the factors that contribute to government and other entities to provide incentives for the purchase of vehicles such as the Prius. Growing desire to protect the environment, the impact of many industries, in our case, the transport sector. Toyota made ​​the right step to produce its Natural

The macro-environment factors, including the use of natural resources, in order to improve the clients' interests. "Green" is to sell these days. The community has a great interest and feel very positive to save the planet.Toyota's marketing team in a very positive way to use such factors as the vehicle to cause a stir. Technology

Well, after all, what society is these days, all the technological progress does not? New technologies are constantly touch the community. Technology to improve existing products and new opportunities. Toyota is the use of technology to make customers aware of upcoming vehicles. It uses tools such as the Internet to distribute brochures and all types of Prius its pre-release information. Political

what is community government and the law? Forces, no doubt, connected...
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