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TABLE OF CONTENTS
INTRODUCTION……………………………………………………………………………………………………………………………3 INTERVIEW « IN THE TRENCHES: CHRISTOPHER BAILEY»…………………………………………………………....6 MAIN BODY………………………………………………………………………………………………………………………………….7 CONCLUSIONS…………………………………………………………………………………………………………………………….10 BIBLIOGRAPHY………………………………………………………………………………………………………………..............11

Introduction
Burberry Group Plc. - British company, a manufacturer of clothing, accessories and perfume luxury. Initially known for its fine outdoor apparel, Burberry was founded in 1856 by Thomas Burberry. After serving as an apprentice in drapery, Burberry opened a store in Basingstoke, Hampshire. In 1880 Thomas Burberry invented the world's first "breathable" waterproof fabric gabardine, named after the hiding place, who met in the works of Shakespeare, in which it was possible to hide from the weather. In 1888, the technology of gabardine was patented. Clothes made of the new material have become an alternative heavy rubber cloaks mac. (http://www.essortment.com/burberry-accessories-fragrances-45794.html ) In the first decades of its existence, the company has specialized in the production of clothing, was the supplier of the British Army. Protective clothing Burberry was equipped Roald Amundsen's South Pole. After the First World War, the company's clothing became popular among the civilian population. In particular, the clothes were wearing Burberry characters such well-known films such as "Casablanca" and "Breakfast at Tiffany's" and some of the characters of the famous television series "Agatha Christie". Owners and management

Now the crisis is over, and the image problem is the dish. A large role in this was played by Rose Marie Bravo, who was CEO of Burberry c 1997 to 2006 (now the company is headed Angela Arendts). She helped increase sales throughout the world and take the brand to a new level. Of course, the great merit of the success belongs to Burberry and current creative director, Christopher Bailey, an Englishman, who previously worked for fashion house Donna Karan and Gucci. According to Reuters in mid-December 2007, 88.34% of Burberry Group belongs to institutional investors. Capitalization of mid December 2007 - 2.54 billion pounds ($ 5.16 billion). Activities

Own company produces only cloaks, other products manufactured by third-party factories. [2] Burberry products are sold through 330 retail outlets, as well as through wholesale suppliers. The company also trades in the catalogs. Under the brand Burberry Company Inter Partum’s in 1981 also produced perfumes. Revenue for the financial year 2008 - 995.4 million pounds in 2007 - 850.3 million pounds (up 17.1%). Net profit for the financial year 2008 - 135.2 million pounds in 2007 - 110.2 million pounds (up 22.7%). (http://uk.burberry.com/store/)

«The cells» Burberry
Umbrellas in the famous Burberry cage
Brand honors Burberry, often used in the production of the company was the "cell", which uses red, black, white and sand color (known since 1924 under the name Nova). In the 1970s, a pattern on clothing and accessories became popular among English football fans, associating with football hooligan culture up to the present day. Partly due to this "cell", "Burberry" has become one of the symbols of Britain. The disappearance of the cells

Current is the designer of Burberry Christopher Bailey (Christopher Bailey), he said the final decision to abandon prints in the form of cells. Now the company is more focused on creating new ideas for the collection of Burberry and Burberry Prosum. Beware, fake!

Now many people appreciate and like the famous cage Burberry, and of course, most of the fans are just a checkered fake, that is - a fake. In my opinion, it is a fake Burberry cells completely devalues ​​fashion find. Cage Burberry not only brand counterfeited. Among us there are prints counterfeit Gucci, Louis Vuitton and others. All these brands are not paying attention to the forgery. But not Burberry....
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