Topics: Marketing, Middle East, Lahore Pages: 3 (963 words) Published: December 20, 2012
Assignment: SWOT analysis & expansion grid

Submitted To: Submitted By: Tarafder Rafiqul Islam Group name: Constellation Sec: 02

Course Instructor Group members: Date of submission: 10-06-12 Rahnuma Tasnim (ID-1010536) Humayra Rahman Raha (ID-1121027) Amena Akter (ID-1030091) Mir Hosnay Tamanna ( ID – 1121081 ) Mobashera Hossain Nishtha (ID – 1120727)
The expansion grid of Nirala sweets:
Market penetration:
Nirala sweets first started their business in 1948 with their limited product halwa puri and methai shop in Lahore, Pakistan. For making these products in using only the best quality ingredients and secret recipes created such name for nirala sweets. Nirala sweets for its quality became the only official supplier of sweet meat. In the next two decades they open a few stores in the existing market Lahore and increased their sales with the same product. Market development:

By 1994 Nirala sweets has been changed when Faisal Farooq took up the challenge to modernize and expand nirala sweets. He did some research and targeted to enter in the new market. From the research he found that the products were relevant...
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