|STATE UNIVERSITY OF BANGLADESH, DHAKA | |Term Paper | |Marketing Strategy of UNILEVER Bangladesh | | | | | | |
Md. Jakir Hossain Bhuiyan
State University of Bangladesh, Dhaka
Md Abu Sayeed
Md. Enayet Ullah
Rubeat Binte Hannan
Quazi Shah Newaz Rahman
Friday, December 09, 2011
Table of Contents
Origin of the Report
Introduction to Unilever
History of Unilever
Unilever Bangladesh Limited
Product and Service Analysis:
Current Marketing Situation Analysis:
Brand Profile of Knorr
Introduction to Knorr
History of Knorr
The Industry and the Competitive Framework
Marketing Strategies of ‘Knorr’ by Unilever Bangladesh:
Marketing of Knorr
In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do the activities to retain them. In order to do the jobs of marketing a proper marketing plan is very important. Without having a complete plan the job of marketing will left with many excuses and even it could create a disturbing consequence for the company. So, to have an appropriate marketing plan for every product of the company is very necessary. There are many companies in Bangladesh serving to people. All the leading companies have a strong marketing department where the marketing strategies and marketing mix are made.
Unilever is the leading company in Bangladesh, which is serving the people of Bangladesh over four decades. Unilever has many brands to serve with. Those are – Wheel, Lux, Lifebuoy, Fair & Lovely, Ponds, Close-Up, Taaza, Sunsilk, Pepsodent, Clear, Vim, SurfExel, Dove, Vaseline, Lakme & Axe.
In addition to those brands, we have created the marketing plan a new product for Unilever which we named as ‘WhiteLight - Tooth Whitening System’.
Origin of the Report
This report has been prepared as a part of the requirements of the course EIB 512, Global Marketing. For the purpose of this course, I completed my report on Unilever Bangladesh Limited and it’s marketing plan in Bangladesh. In this report I will focus on Unilever Bangladesh’s one of the major selling product brand ‘knorr soup’ mixes and its marketing plan in Bangladesh market. About 54 percent of revenues of Unilever Bangladesh are generated in the foods sector, which includes such brands as Knorr soup mixes, bouillons, and seasonings
Although this report has provided enlightening insights but it has some limitations. Firstly, no primary research data...
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