Marketing

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A report on TM Vina Mit Ltd. Company

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Transmitted to: Sales Director
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Prepared for:
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Ms. Nelda A. Rosima (Lecturer)
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Mrs. Pham Thu Thuy (Tutor)
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Assignment 2: Marketing
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Banking Academy, Hanoi
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BTEC HND in Business (Finance)
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Prepared by:
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Lê Thị Minh Hằng- Miley
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Registration No.: ITP F03-050
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Submission Date: 30th May 2011
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Table of contents

Executive Summary
TM Vina Mit Ltd. Company (Vinamit), was borned in 1991 in southern Binh Duong Province, is a leading company in the field of producing and trading dried fruits and other agricultural products. After 15 years, Vinamit were present and operational in all provinces and big cities across the country. 35% growth rate is maintained in the past 5 years with the proportion of exports accounted for 60% of sales. The more impressive thing is that 65% of total products are exported to large foreign markets such as China, Taiwan, Hong Kong, America, and more than 12 countries in the world. In addition, Vinamit has 600 permanent employees and 3,000 seasonal workers. Nowadays, Vinamit is a Vietnamese leading company in the field of agricultural products for dried fruits. Vinamit is one part of the global economy so they also have to face with a lot of problems of economics. One of the hardest is how to win the competitors when Vinamit apply two new brands in 2010 which are Beef Jerky and Lettuce & Broccoli Chips. They have a lot of competitive characteristics which help them win the trust of Vietnamese customers as well as foreigner customer. Furthermore, they can become the leader of snack and fast food in Vietnam market. That is why Vinamit must to have suitable and effective marketing strategies to advertise as more as they can these products in the market. Promotion plan not only make products closer to customers but also helps the company gain more profits. This report covers the following areas. * Describe how products are developed to sustain competitive advantage * Explain how distribution is arranged to provide customer convenience * Explain how prices are set to reflect an organization’s objectives and market conditions * Illustrate how promotional activity is integrated to achieve marketing objectives * Analyze the additional elements of the extended marketing mix * Recommend marketing mixes for two different segments in consumer markets * Explain the differences in marketing products and services to organisations rather than consumers. * Explain how and why international marketing differs from domestic marketing.

Introduction
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler.)
Aims/ Purpose, Scope
As a marketing consultant, I have been approached by your managing director and requested to write a detail report on marketing program which covers all the elements of marketing mix to help...
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