There are many things that must be taken into consideration in regards to marketing. For one, it is important to demonstrate to the customers that a company is progressive. As people and ideas change, businesses must also adapt to the changes brought on by time or become obsolete. Along the same lines, it is crucial for company owners to be well educated and current in regards to trends. "People who work in the marketing department of companies try to get the attention of target audiences by slogans, packaging design, celebrity endorsement and general media exposure (dictionary.reference.com, 2007)." It is a proven successful marketing technique to anticipate change. Being able to change is the largest challenge to the success of a business. Thus, it is a priority to keep up with what's in and what's "hot" for the times. For that matter, it is also important to monitor who's in and popular at the moment. It has become a common practice to include actors, actresses, and professional sports figures in an effort to promote the businesses particular product. It is oftentimes a huge asset to feature such well known people supporting the merchandise. It creates desirability to the consumer and can help in marketing a great deal.... [continues]
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(2007, 11). Marketing. StudyMode.com. Retrieved 11, 2007, from http://www.studymode.com/essays/Marketing-124886.html
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