Marketin Tech

CERTIFICATE
This is to certify that the project titled “DISTRIBUTION
STRATEGY OF PEPSI is a bonafied work in partial fulfillment
of the requirement for the award of the degree of Masters of Business Administration from NIS Academy, Annamalai. University under the guidance and direction.
Project Guide:
Mr. Prashant M.

.
TABLE OF CONTENTS
1. INTRODUCTION :-
COMPANY PROFILE-IN U.S.
•
COMPANY PROFILE-IN INDIA
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BUSINESS SEGMENT
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BEVERAGE INDUSTRY
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FOOD INDUSTRY
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ADVERTISEMENT AND ADD CONCEPT
2. DISTRIBUTION NETWORK
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NETWORK DESIGN
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DISTRIBUTION STRATEGIES
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DISTRIBUTION CHANNELS
3. OBJECTIVE OF THE STUDY
4. RESARCH METHODOLOGY
5. DATA ANALYSIS

MARKET FINDINGS
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ROUTEWISE

QUESTIONNAIREWISE
6. SWOT ANALYSIS
7. CONCLUSION
8. LIMITATIONS
9. RECOMMENDATIONS/SUGGESTIONS
10. BIBLIOGRAPHY
11. ANNEXURE
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QUESTIONNAIRE
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EVERY DEALER SURVEY (EDS)

EXECUTIVE SUMMARY
“Analyzing the Distribution Strategy of PEPSI in “ Kanpur ”
Channels of distribution are an important aspect of marketing strategy. Channels chosen for the company’s products effect every other marketing decision.
Number of Retailers Covered:- 640
Market Area Of Kanpur :-
1.Kidwai Nagar
2.Vijay Nagar
3.Lajpat Nagar
4.Civil Lines
5.Swaroop Nagar
6. Saket Nagar
7.Govind Nagar
8.Rajendra Nagar
9.Bhauti
10.Ratan Lal Nagar
11.Arya Nagar
12.Gumti
13.Dada Nagar
14.Naubasta
15. P. Road

PREFACE
Marketing plays pivotal role in today’s business scenario in consumer
product Company, when there is such a high competition in the market.
The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and... [continues]

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