This is to certify that the project titled “DISTRIBUTION
STRATEGY OF PEPSI is a bonafied work in partial fulfillment
of the requirement for the award of the degree of Masters of Business Administration from NIS Academy, Annamalai. University under the guidance and direction.
Mr. Prashant M.
TABLE OF CONTENTS
1. INTRODUCTION :-
COMPANY PROFILE-IN U.S.
COMPANY PROFILE-IN INDIA
ADVERTISEMENT AND ADD CONCEPT
2. DISTRIBUTION NETWORK
3. OBJECTIVE OF THE STUDY
4. RESARCH METHODOLOGY
5. DATA ANALYSIS
6. SWOT ANALYSIS
EVERY DEALER SURVEY (EDS)
“Analyzing the Distribution Strategy of PEPSI in “ Kanpur ”
Channels of distribution are an important aspect of marketing strategy. Channels chosen for the company’s products effect every other marketing decision.
Number of Retailers Covered:- 640
Market Area Of Kanpur :-
6. Saket Nagar
10.Ratan Lal Nagar
15. P. Road
Marketing plays pivotal role in today’s business scenario in consumer
product Company, when there is such a high competition in the market.
The emphasis in the project is providing the study and an insight into Indian FMCG Business Scenario. The Summer Project is designed to provide participation of MBA program as on the job experience. This has given a chance to try and apply the academic knowledge and gain insight into corporate culture. This helps in developing decision-making abilities and... [continues]
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