Market Trends

Topics: Marketing, Coca-Cola, Marketing plan Pages: 23 (5413 words) Published: February 11, 2013
Term Paper of Marketing Management

Topic-“Developing Marketing Plan For Soft Drink”



1. Introduction

2. Literature Review

3. Research Methodology

4. Marketing Planning Process.

5. Marketing plan aim and objective

6. Introduction to Coca Cola

7. Situation Analysis

8. Mission Statement of Coca Cola Company

9. Product Life Cycle

10. Swot Analysis

11. Target Market

12. Marketing Objective

13. Marketing Mix

14. Implementing, Monitoring and Control

15 Market Research

16.Factors Influencing Consumer Choice

17. Conclusion

18. Recomendations



A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand list of actions, a marketing plan without a sound strategic foundation is of little use. or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan.

A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.

The marketing plan implements your marketing strategy. Or, as I put it in my article, "The Key to Marketing: Use a Plan", "the marketing strategy provides the goals for your marketing plans. It tells you where you want to go from here. The marketing plan is the specific roadmap that's going to get you there. "

A marketing plan may be developed as a standalone document or as part of a business plan. Either way, the marketing plan is a blueprint for communicating the value of your products and/or services to your customers.


The main Objective of this assignment is to encourage the reading, writing Analytical & research skills among the students. Also students will get in depth knowledge of allotted topic.

Topic: Developing Marketing Plan For soft Drink

Model: The credentials that will be taken into consideration for evaluation are as follows:

1. Time of submission. 2. Clarity of ideas. 3. Comprehensiveness 4.Reasoning 5.References

Academic Integrity: Students found to have copied both, the one who copied and from whom copied, will be awarded Zero marks.


Research Design

The Research designed that used in the term paper report is Descriptive Research. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how.

The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are.

Sampling Design


The whole population of the customers of various industry is the universe of the proposed study.

Sampling Methods

1. Convenient & Judgmental Sampling

2. Random Sampling

Geographical Location

The study is conducted in Chandigarh & nearby areas.

Sampling Unit

Worker of the industry is the sampling unit in the proposed study.

Sample Size

A Sample of 100 was used to conduct this study. 50...
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