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INDUSTRY PROFILE

Haircare in Thailand
Reference Code: 0121-2242 Publication Date: April 2011

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Thailand - Haircare
© Datamonitor. This profile is a licensed product and is not to be photocopied

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EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The Thai haircare market grew by 3.7% in 2010 to reach a value of $469.9 million.

Market value forecast
In 2015, the Thai haircare market is forecast to have a value of $550.7 million, an increase of 17.2% since 2010.

Market volume
The Thai haircare market grew by 2.6% in 2010 to reach a volume of 198.9 million units.

Market volume forecast
In 2015, the Thai haircare market is forecast to have a volume of 222 million units, an increase of 11.6% since 2010.

Market segmentation I
Shampoo is the largest segment of the haircare market in Thailand, accounting for 55.1% of the market's total value.

Market segmentation II
Thailand accounts for 3.2% of the Asia-Pacific haircare market value.

Market share
Procter & Gamble Company, The is the leading player in the Thai haircare market, generating a 38.1% share of the market's value.

Market rivalry
The haircare market in Thailand is concentrated with, with top three players holding 81.8% of the total market value.

Thailand - Haircare
© Datamonitor. This profile is a licensed product and is not to be photocopied

0121 - 2242 - 2010 Page 2

CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET VOLUME MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Procter & Gamble Company, The Unilever L'Oreal S.A. MARKET DISTRIBUTION MARKET FORECASTS Market value forecast Market volume forecast MACROECONOMIC INDICATORS APPENDIX Methodology Thailand - Haircare

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CONTENTS

Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting

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Thailand - Haircare
© Datamonitor. This profile is a licensed product and is not to be photocopied

0121 - 2242 - 2010 Page 4

CONTENTS

LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Table 21: Table 22: Table 23: Table 24: Table 25: Thailand haircare market value: $ million, 2006–10(e) Thailand haircare market volume: million units, 2006–10(e) Thailand haircare market segmentation I:% share, by value, 2010(e) Thailand haircare market segmentation II: % share, by value, 2010(e) Thailand haircare market share: % share, by value, 2010(e) Procter & Gamble Company, The: key facts Procter & Gamble Company, The: key financials ($) Procter & Gamble Company, The: key financial ratios Unilever: key facts Unilever: key financials ($) Unilever: key financials (€) Unilever: key financial ratios L'Oreal S.A.: key facts L'Oreal S.A.: key financials ($) L'Oreal S.A.: key financials (€) L'Oreal S.A.: key financial ratios Thailand haircare market...
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