MARKET PENETRATION FOR
LOAN AGAINST SECURITY
CHITKARA BUSINESS SCHOOL
In partial fulfillment of the requirements for the award of degree of Master of business administration
SUBMITTED BY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047 CO-ORDINATOR CHITKARA BUSINESS SCHOOL
I Monika Rawat hereby declare that the work presented herein is genuine work done originally by me and has not been published or submitted elsewhere. Any literature, data or work done by others and cited in the report has been given due acknowledgement and listed in the reference section.
(Student’s name & signature)
At the outset, it is my duty to acknowledge with gratitude the generous help that we have received from Aditya Birla Finance for giving me the opportunity to work in their premises over a period of ten weeks.
I take this opportunity to thank, Mr Sameer Gupta Deputy Manager-HNI Segment Capital Market Group for giving me an opportunity to learn about the Channel finance and Factoring industry and to have confidence in me and for providing me the required exposure for selecting the project topic from the various upcoming fields.
This project would not have been possible without the faith that Ms. Ruhani Mahajan showed in me and also for her constant support and valuable advices that helped me to complete this project successfully. At last, I would like to thank my family and friends for their encouragement and support.
The project was undertaken for ten weeks at „ADITYA BIRLA FINANCE LTD‟ in few locations of Punjab in partial fulfillment of the requirements for the award of degree of Master of business administration. The objective of this study was to know that how much the LOAN AGAINST SECURITIES are penetrated in Punjab and if not penetrated then how much area is untapped. So that we can target it and increase the market size of ABFL. The survey was conducted with the help of questionnaire, primary data and personal view of respondents. The findings were analyzed very carefully and the result are shown in the form of graph and annexure. It was found that company’s brand image is very good among customers . The image of the maximum products of the company is better than its competitors. For convenient and better functioning. ADITYA BIRLA FINANCE has divided its market into many segments on the basis of the different products provided by the company. Due to wide segment of ABFL. It is necessary for the company to forecast the individual products of company so that we can easily make the market strategy so as to increase the sales and maintain the segments of the Company. It helps the organization to increase the profitability reducing the operational cost and achieving the organization objectives.
TABLE OF CONTENTS
Sr.No.| Description| Page No.|
1.23456789101112131415161718192021222324252627282930313233343536373839| Aditya Birla group- introduction, ABFSGMission and vision of the companyValues,agenda,approachCompanies of ABFSGIntroduction to ABFLProducts of capital marketFeatures of capital marketExplanation to solutionsObjectivesName of group companiesObjective of the studyResearch methodologyInterpretation & analysis Introduction to territoryFig. 1Table 1Appendices Fig 2, table 2Fig 3Table 3fig 4,table 4fig 5fig 6fig 7fig 8fig 9fig 10fig 11fig 12fig13fig 14fig15fig 16fig 17fig 18findingssuggestionslimitationsbibliographyannexure| 6 & 7891011141515-202225343538404142,434445464748495051525354555657585960616263646567|