Market Segments of Hoe Hin White Flower Embrocation

Topics: Generation Y, Hong Kong, Convenience store Pages: 8 (2123 words) Published: March 7, 2013


Hoe Hin White Flower Embrocation has over 80 years history in Hong Kong. This brand expresses every territory in the world such as Macau, Tai Wan, North America and South East Asia. The traditional formula of this product is blended from the same old one that the late Mr Gan first developed the product in 1927. The product is multifunction and has successfully established a profound market place since the 1920's demonstrating a solid proof of the quality and efficacy of the product.

Market Segments of Hoe Hin White Flower Embrocation

$5,000 incomes or above per month

The income of customers generally are $5,000 or above. Because the price of the products is set at the medium level of similar products, the income below that level is hard to afford comparatively with lower income. For the similar products, the lower class will choose lower price with lower quality, so that the target customers of Hoe Hin White Flower Embrocation are in ($5,000 or above per month) the medium level. They have enough money to buy extra goods, which mean their purchasing power is enough.

25 to 44 years old

25 to 44-year-old customers belong the population of 70’s and 80’s who adore Hong Kong. Hoe Hin White Flower Embrocation has long history so they think this is the embrocation of Hong Kong. Therefore, the scent of the product becomes the scent of Hong Kong that is friendly for them. The elder of each family always use the product, it lead young people try to use it. Also, they will buy one to stay at home for whole family. The using method of our product is so easy and the affection is fast and effective. It is suitable for their character that dislikes trouble.

Life Style

Hong Kong people are so busy. They always feel tired, nervous, pressure, muscle diseases and so on. The one effect of Hoe Hin White Flower Embrocation is that reduce above symptoms. Hoe Hin White Flower Embrocation is Hong Kong Top Brand and has Good Manufacturing Practice (GMP) etc, which satisfy them that look forward to high quality and well popularity living products. Also, our products include a small size that is appropriate for them because it is so convenient to bring outside such as office and school. Marketing Segmentation

Geographic Segmentation

Hoe Hin White Flower Embrocation in Hong Kong located at many locations, like supermarket, convenience store and drugstore, which are located over Hong Kong included customer living place. Convenience stores were located into each railway station often. Supermarket, convenience store and drugstore were located roadside. Residents can go to the nearby shop on foot and will not spend much time to find it. Also, the points of sales are near to outside customers.

Demographic Segmentation

The generation of the customers usually is Generation X and Y. People in Generation X were born in 1961 to the latest 1981, Generation Y were born between 1977 and 1994. According to the Census and Statistic Department of HKSAR, the populations of Generation X and Y are 2,092,000 and 1,430,500. The people of Generation X are mostly having stable income, with family and enough level of education. Generation Y are the Internet generation so they will buy it on the Internet.

Psychographic Segmentation

The social class of the customers often is between lower to middle class. It is because their purchasing powers are high enough to buy our products. In those two classes’ customers, they do not need to worry about the financial positions. People in other social class may not purchase Hoe Hin White Flower Embrocation because people in upper uppers class request doctor, on the other hand, the lower class may not be able to pay for our products.

Behavioral Segmentation

Hoe Hin White Flower Embrocation also offers good quality product that from different countries and their after-sell 24 hours telephone service is quite well. If customers discover the goods are...
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