Market Segmentation of T.G.I Friday
2.0 Market Segmentation
Market segmentation is the process that companies use to divide large markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.
2.1 Geographic Segmentation
Geographic segmentation is dividing the market into different geographical units such as nations, states, regions, countries, or cities.
Introduced the different type of packages, according to the needs of people in different countries. Example,In Malaysia and Rusia in the Figure 2.
2.2 Demographic Segmentation
Demographic segmentation is dividing the market into groups based on variables such as age, gender, family size cycle, income, occupation, education, religion, race, generation, and nationality. Age, T.G.I. Friday’s target customers are those age from 22 to 55. They realize that youngsters are important in the global market. T.G.I. Friday’s always make an effort to attract the young segment. Family size, T.G.I. Friday’s able to accommodate a small family size, a big family sizes and also for any family functions. There are really is no limit to the number of people. Income level, T.G.I Friday’s maintain the food and service quality. Nowaday, consumers are care about to get a better experience and quality. Religion and race, In Malaysia there are different races and different culture. The culture will affect the people choose their food, that they buy. Example, Malay people will no choose the food that have pork. So,before the T.G.I. Friday’s cames out the new product or new flavor of food, they have to think about the sociocultural. If T.G.I. Friday’s do not focus on sociocultural will reduce the number of customers chooses and interested to have food at T.G.I. Friday’s. That will affect the business of T.G.I. Friday’s. Nationality, different types of menus orten reflecting the use of demographic variables.
2.3 Psychographic
Market segmentation is the process that companies use to divide large markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.
2.1 Geographic Segmentation
Geographic segmentation is dividing the market into different geographical units such as nations, states, regions, countries, or cities.
Introduced the different type of packages, according to the needs of people in different countries. Example,In Malaysia and Rusia in the Figure 2.
2.2 Demographic Segmentation
Demographic segmentation is dividing the market into groups based on variables such as age, gender, family size cycle, income, occupation, education, religion, race, generation, and nationality. Age, T.G.I. Friday’s target customers are those age from 22 to 55. They realize that youngsters are important in the global market. T.G.I. Friday’s always make an effort to attract the young segment. Family size, T.G.I. Friday’s able to accommodate a small family size, a big family sizes and also for any family functions. There are really is no limit to the number of people. Income level, T.G.I Friday’s maintain the food and service quality. Nowaday, consumers are care about to get a better experience and quality. Religion and race, In Malaysia there are different races and different culture. The culture will affect the people choose their food, that they buy. Example, Malay people will no choose the food that have pork. So,before the T.G.I. Friday’s cames out the new product or new flavor of food, they have to think about the sociocultural. If T.G.I. Friday’s do not focus on sociocultural will reduce the number of customers chooses and interested to have food at T.G.I. Friday’s. That will affect the business of T.G.I. Friday’s. Nationality, different types of menus orten reflecting the use of demographic variables.
2.3 Psychographic