Market Segmentation of Coca Cola

Topics: Communication, Writing, Marketing Pages: 11 (4185 words) Published: December 1, 2012
Business communications
In this assignment I will be talking about the types of information used in Tesco. A
I will start by defining information. Information is defined as the knowledge of specific events or situations that have been gathered or received by communication, intelligence or news. The first type of information I will talk about is verbal. Verbal communication is part of the day to day activities of Tesco. VERBAL: verbal communication entails the face to face expression of views and ideas or sometimes across the telephone. In Tesco verbal information is obtained from both managers and employees as they both work together and need to be aware of certain pieces of information that are related to either their business or job role as a whole. An example of verbal information is a store manager giving instruction to a grocery staff as to how to arrange promotion stocks on the shelves. This is a practical example of verbal information because the staff initially did not know how to go about the arrangement but he obtained it from the face to face interaction with the store manager. Verbal information is internal because it is obtained from employees and other staff inside the business. In Tesco verbal information is used to invite support for activities because the support must come from the employees in the business. For example, if Tesco need more staff for their night shift, they speak to couple of staff who work in the day to seek for their help. The purpose of verbal information is to elaborate more on key issues which are vital to the business because for example, issues like getting staff to do overtime needs to be verbal as the company is trying to persuade staff to do extra work for them. WRITTEN: Written communication involves any type of interaction that makes use of the written word. It is one of the two main types of communication, along with oral or spoken communication. Written communication is very common in Tesco, so it is will be the interest of the business for managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, reports, bulletins, job descriptions, employee manuals, and electronic mail. Written information also sometimes the form of diagrams, graphs and charts. For example Tesco always gives out pay slips to employees every month which contains their monthly salary and other deductions. This is written information which gives both managers and employees in Tesco the gist about how much they were paid. Written information can be said to be an internal source of information in Tesco because the Human Resource department comes out with written internal job vacancies as well as the job description to get interested applicants. Tesco uses written information for the purpose of informing the management and the staff about future developments. For example if they want to expand, they will write to workers and tell them what they expect from them to help the business expansion. ON SCREEN: This is where information may be produced on-screen. This can be seen in multimedia TVs and CD-ROM’s that combine text, graphics, animation, audio and video. Tesco uses on screen information during induction of new recruits into the business. The new recruits watch video of how to use equipment such as flat tops, cages etc. as well as to stay safe in case of fire outbreak etc. also the information used by the Checkout Assistants in Tesco are also on screen . on screen information used by Tesco is internal because the on screen information used by the Checkout Assistants are provided by the Price Integrity department to inform the workers about current prices of stock and the video they show in the induction is also acted and recorded by the Tesco employees. The purpose of the on screen information is to invite support for activities because Tesco have set their own standards in the business...
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