Market Segmentation
BUSN 402
Market segmentation is a marketing strategy that involves dividing a board target
market into subsets of consumers who have common needs, And then be designed and
implemented to target these specific customer segments, addressing needs or desires
that are believed to be common in this segment, using media that is used by the market
segment.
While there many theoretically ideal market segments, in reality every organization like
Orkut engaged in a market will develop different ways of imagining market segments,
and vrate product differentiation strategies to exploit these segments. Successful
market segmentation and corresponding product differentiation strategy can give a firm
a commercial advantage, due to the more ejective match between target customer and
product.
Orkut was Launched in January 2004 by search company Google. Brainchild of Orkut
Buyukkokten, a Turkish software engineer, who developed it as an independent project
while working at Google. Orkut is similar to other social networking sites such as
Facebook, Myspace n others, and to help users meet new friends and maintain existing
relationships. The initial target market for Orkut was the United States, but the majority
of its users are in India and Brazil. Orkut is the most visited website in Brazil and second
most visited site in India. By April 2008, Orkut’s user base numbered at around 120
million, next only to MySpace.
On Friday, August 24,2007, Orkut announced a redesing. The new UI contains round
corners and soft colors including small logotype at upper left corner. The redesign has
been announced on the official Orkut Blog. Originally hosted in California, on August
2008 Google announced that Orkut will be fully managed and operated in Brazil, by
Google
Market segmentation is a marketing strategy that involves dividing a board target
market into subsets of consumers who have common needs, And then be designed and
implemented to target these specific customer segments, addressing needs or desires
that are believed to be common in this segment, using media that is used by the market
segment.
While there many theoretically ideal market segments, in reality every organization like
Orkut engaged in a market will develop different ways of imagining market segments,
and vrate product differentiation strategies to exploit these segments. Successful
market segmentation and corresponding product differentiation strategy can give a firm
a commercial advantage, due to the more ejective match between target customer and
product.
Orkut was Launched in January 2004 by search company Google. Brainchild of Orkut
Buyukkokten, a Turkish software engineer, who developed it as an independent project
while working at Google. Orkut is similar to other social networking sites such as
Facebook, Myspace n others, and to help users meet new friends and maintain existing
relationships. The initial target market for Orkut was the United States, but the majority
of its users are in India and Brazil. Orkut is the most visited website in Brazil and second
most visited site in India. By April 2008, Orkut’s user base numbered at around 120
million, next only to MySpace.
On Friday, August 24,2007, Orkut announced a redesing. The new UI contains round
corners and soft colors including small logotype at upper left corner. The redesign has
been announced on the official Orkut Blog. Originally hosted in California, on August
2008 Google announced that Orkut will be fully managed and operated in Brazil, by