Market targeting is the step after market segmentation. After the market is divided into different part, the company will evalute the various segments, trying to decide how they can serve the segmens best.I also has three factors: segment size and growth,segment structural attractiveness and company objectives and resources.In my opinion, I think the factor that empahsize on company's obkectives and resources is the most interesting part. Although the company may have the ambitious to develop its market in a very attractive segment, it is likely to be dismessed becaused of the limit of the cmpany's resources and objectives. If the company lack the skills or the company ignored its long-run objectives, it is hard to succeed.
Position is the way the product is defined by consumers on important attitudes.The place the product occupies in consumers' mind is accordng to its competing products. Consumers nowadays like to buying products according to the brand position in their mind, such as safety, confort, luxury and so on, which I think is a way I am interested in. According to this phenomenon, the company care trying to establish their own... [continues]
Cite This Essay
(2013, 03). Market Segmentation. StudyMode.com. Retrieved 03, 2013, from http://www.studymode.com/essays/Market-Segmentation-1552128.html
"Market Segmentation" StudyMode.com. 03 2013. 2013. 03 2013 <http://www.studymode.com/essays/Market-Segmentation-1552128.html>.
- MLA 7
"Market Segmentation." StudyMode.com. StudyMode.com, 03 2013. Web. 03 2013. <http://www.studymode.com/essays/Market-Segmentation-1552128.html>.
"Market Segmentation." StudyMode.com. 03, 2013. Accessed 03, 2013. http://www.studymode.com/essays/Market-Segmentation-1552128.html.