market segment

Topics: Marketing, Market segmentation, Product differentiation Pages: 53 (2196 words) Published: March 12, 2014
C. Extenal Data
Table 1
Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY
2008
2009
2010
2011
2012
Australia
308,698
446,042
647,872
790,965
823,821
Afganistan
52
27
52
24
29
Buthan
29
48
52
56
34
Bangladesh
893
1,032
1,431
1,977
1,716
Fiji
85
141
151
159
657
Hongkong
12,905
9,370
15,172
21,968
27,426
India
26,557
30,813
40,777
50,435
46,632
Iran/Teheran
2,536
3,441
7,098
9,002
9,635
Japan
354,817
319,473
246,465
183,284
191,836
Kiribati
52
1
-
-
2
South Of Korea
132,559
123,879
124,964
126,709
121,846
Maldives
269
218
148
223
918
Mongolia
516
127
142
433
318
Macau
151
114
132
333
360
Maldova
68
82
53
46
64
Nepal
623
345
613
502
605
Nauru
1
2
-
-
-
Pakistan
826
1,544
1,300
1,806
1,246
People Republic of China
129,121
199,538
196,863
236,868
310,904
Palau
12
4
-
-
-
Papua N.G
68
109
88
149
785
Samoa
12
10
-
-
-
New Zealand
16,346
23,707
31,377
37,015
49,044
Solomon East
9
8
51
29
20
Srilangka
731
458
661
773
1,365
Tibet
-
-
-
-
-
Tonga
14
14
1
-
-
Taiwan
129,176
119,413
122,682
129,233
96,128
Timor Leste
8,891
9,437
13,807
21,056
21,519
Vanuatu
11
6
13
-
-
Brunei Darusalam
661
505
614
864
1,781
Kamboja
376
458
1,145
764
1,056
Laos
159
293
213
374
643
Malaysia
129,669
132,835
155,239
169,719
179,947
Myanmar/Burma
426
427
973
1,596
3,326
Philipina
8,308
7,475
10,749
13,953
19,451
Singapore
51,696
55,028
94,791
111,181
120,982
Thailand
11,831
23,463
26,057
32,820
36,169
Vietnam
2,568
4,457
4,640
5,890
8,276
Algeria
102
205
174
147
534
Angola
19
18
24
44
58
South Africa
7,129
7,298
8,329
9,950
12,061
Botswana
17
8
44
35
30
Benin
15
15
15
13
14
Burundi
14
26
9
21
28
Cameroon
24
16
25
35
47
Comoro
-
3
1
-
-
Cape Verde
33
33
8
39
47
Congo
36
51
48
40
49
Ethiopia
57
61
78
68
50
Eritria
21
21
17
40
44
Ghana
41
52
40
61
439
Guinea
23
6
8
18
60
Gambia
7
38
27
39
43
Ivory Coast
13
8
1
-
-
Kenya
245
238
388
443
552
Libya
21
77
133
88
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