Market Segment

Topics: Household income in the United States, Marketing, Shopping mall Pages: 4 (1345 words) Published: January 21, 2013
Market Analysis Summary
Classic Cuts will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at The Mall fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 works there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius. Market Segmentation

Our target market will be barber shop services for the professional male. Based on our Internet survey, 80% of our services will be associated with hair, hair color, shaves, shoe shine; 15% will come from facial, massage, nail, and tanning services; and 5% will come from products. Thus, our target market will be male professionals and retirees, from the age of 25, with individual and household incomes greater than $75,000. The following table and chart depict our potential customers with a conservative annual growth rate of 4%. The annual growth rate for the area has been 7.5% since 1990.

Market Analysis|
| | Year 1| Year 2| Year 3| Year 4| Year 5| |
Potential Customers| Growth| | | | | | CAGR|
$75K to $100K 1mi. Radius of Facility| 4% | 3,816 | 3,969 | 4,128 | 4,293 | 4,465 | 4.00% | $75K to $100K 3 mi. Radius of Facility| 4% | 10,403 | 10,819 | 11,252 | 11,702 | 12,170 | 4.00% | $75K to $100K 5 mi. Radius of Facility| 4% | 18,140 | 18,866 | 19,621 | 20,406 | 21,222 | 4.00% | $100K to $150K 1mi. Radius of Facility| 4% | 9,352 | 9,726 | 10,115 | 10,520 | 10,941 | 4.00% | $100K to $150K 3 mi. Radius of Facility| 4% | 10,224 | 10,633 | 11,058 | 11,500 | 11,960 | 4.00% | $100K to $150K 5 mi.Radius of Facility| 4% | 20,540 | 21,362 | 22,216 | 23,105 | 24,029 | 4.00% | $150K + 1 mi. Radius of Facility| 4% | 19,432 |...
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