Market Segmantations

Only available on StudyMode
  • Download(s) : 399
  • Published : October 20, 2010
Open Document
Text Preview
Formun Üstü
Review for BUS 104 – Exam 2
Review for Exam 2 - Chapters 4, 5, 6 & 7

 

Questions and answer order for the exam will be scrambled.

You MAY NOT bring a copy of the review to the exam.

 

|1. |A precise statement of the rationale for a business and a step-by-step explanation of how it will achieve its goals is a  | | |  | | |A.  | | |Mission statement | | | | | |B.  | | |Corporate charter | | | | | |C.  | | |Corporate statement | | | | | |D.  | | |Business plan | | | | | |E.  | | |Balance sheet | | | |

 

|2. |Management is a process  | | |  | | |A.  | | |Of coordinating resources to achieve objectives | | | | | |B.  | | |Of dissipating resources | | | | | |C.  | | |Of humiliating employees | | | | | |D. ...
tracking img