Market Research on Lux Soap

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Market Research on Lux Soap

By | October 2012
Page 1 of 15
PREPARED FOR: PROF. MAHANTY
PREPARED BY: Group no. 1

PGDM 2011-2013

Approved By:
______________

Date:-9TH September 2012

:

A PROJECT REPORT ON

MOBILE NUMBER PORTABILITY

For
MARKETING RESEARCH

By
GROUP 1
Group 1 :-
Abhijit Basak – 236
Paromita Tarafder- 262
Ajay Kumawat – 254
Benu Gulati – 242
Ajay Sing Chauhan– 190
Deepak Kuntwal–248

Abstract
In recent years, the adoption of mobile phones has been exceptionally rapid in many parts of the world, and especially in India where cellular phones are nowadays almost as common as wrist watches. Being the only industry that remained shielded from the aftermath of the Global Economic Slowdown of 2008-09, the telecom industry is all set to enter the next level of competition.

With the new 3-G spectrum allocation, second round of 2-G spectrum allocation and Mobile Number Portability the telecom service providers are all geared up for the turbulent times. The billion dollar question here is that are the telecom players actually ready to face the music, have they actually understood the needs of the consumer, who with the passage of time has not only matured as a technology centric consumer but have also become prudent with the spending on telecom services.

The main aim of the paper is to analyze the need and usage behavior of the consumers and to deduce conclusions regarding the questions as, what is the most preferred telecom company, what is the reason for the switching of customer loyalty from one telecom operator to another, etc.

INDEX

* Introduction
* Research Problem
* Research Objective
* Literature Review
* Customer Perception and Expectation of MNP
* Mobile Phone Usage Among the Teenagers and Youth in Mumbai * Impact of MNP on Mobile Users Switchover Behavior
* Mobile Phones & Consumer Kids
* Mobile Phones for Youngsters:...
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