Market Research on Lux Soap

Topics: Mobile phone, Mobile network operator, Cellular network Pages: 15 (4028 words) Published: October 10, 2012
PREPARED BY: Group no. 1

PGDM 2011-2013

Approved By:

Date:-9TH September 2012





Group 1 :-
Abhijit Basak – 236
Paromita Tarafder- 262
Ajay Kumawat – 254
Benu Gulati – 242
Ajay Sing Chauhan– 190
Deepak Kuntwal–248

In recent years, the adoption of mobile phones has been exceptionally rapid in many parts of the world, and especially in India where cellular phones are nowadays almost as common as wrist watches. Being the only industry that remained shielded from the aftermath of the Global Economic Slowdown of 2008-09, the telecom industry is all set to enter the next level of competition.

With the new 3-G spectrum allocation, second round of 2-G spectrum allocation and Mobile Number Portability the telecom service providers are all geared up for the turbulent times. The billion dollar question here is that are the telecom players actually ready to face the music, have they actually understood the needs of the consumer, who with the passage of time has not only matured as a technology centric consumer but have also become prudent with the spending on telecom services.

The main aim of the paper is to analyze the need and usage behavior of the consumers and to deduce conclusions regarding the questions as, what is the most preferred telecom company, what is the reason for the switching of customer loyalty from one telecom operator to another, etc.


* Introduction
* Research Problem
* Research Objective
* Literature Review
* Customer Perception and Expectation of MNP
* Mobile Phone Usage Among the Teenagers and Youth in Mumbai * Impact of MNP on Mobile Users Switchover Behavior
* Mobile Phones & Consumer Kids
* Mobile Phones for Youngsters: Necessity or Addiction
* Value Added Services
* Influence of Reference Groups
* Factors Affecting the Brand Decision

1. Introduction
The telecommunication services in India have witnessed the phenomenal change over the last few years. The craze for mobile services in India is increasing substantially. Keeping the high consumers demand in to consideration, many big players like Reliance, Airtel, Aircel, Vodafone, BSNL, Tata Indicom, Virgin Mobile etc. has launched their services in the market. Information technology has brought tremendous change in day-to-day activities of common man to entrepreneurs. Number of mobile subscriber went up from 10.4 million at the end of 2002 to 545.05 million in Feb 2010. Mobile as a medium is growing fast with its easy accessibility and reach. It is not just telecom centric. From a communication tool, it has emerged as a device for all purposes. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones. The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. In the rationale of modern marketing, the firm’s existence is dependent on customer’s satisfaction. Therefore, the knowledge of “what the customer thinks” and “what consequently would contribute to his satisfaction” is at the requirement of the marketer. The present study aims to identify the Factors affecting Mobile Phone Users’ Behaviour. It also intends to know the consumer’s satisfaction with the different services and its future impact on socio economic changes. After becoming the second most populated country in the world, India is set to achieve another record of having half a billion wireless connections, thus becoming the second largest group of mobile phone users after China. In fewer than twenty years ago, mobile phones were considered to be rare and expensive pieces...
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