Market Research of Vodafone and Heritage

A REPORT

ON

MARKET RESEARCH AT OGILVY AND MATHER WITH SPECIAL REFERENCE TO CONSUMER RETAIL

By

R. NIRANJAN BHARATHI

09BSHYD1072

OGILVY AND MATHER

A REPORT

ON

MARKET RESEARCH AT OGILVY AND MATHER WITH SPECIAL REFERENCE TO CONSUMER RETAIL

By

R. NIRANJAN BHARATHI

09BSHYD1072

OGILVY AND MATHER

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A report submitted in partial fulfillment of the requirements of

MBA program of IBS Hyderabad

Distribution List
  1. Prof. Vasumathy Hariharan – Faculty Guide

  2. Mr. Sai Sunil – Company Guide

Date of submission

21/05/2010

  AUTHORIZATION
This is to certify that R. Niranjan Bharathi, Enrollment No. 09BSHYD1072 has completed his Summer Internship at Ogilvy and Mather, Chennai and has submitted this project report entitled “Market research at Ogilvy and Mather with special reference to consumer retail” towards the partial fulfillment of the requirements of MBA Program, IBS Hyderabad, 2009-2011.

  ACKNOWLEDGEMENTS
I would like to thank Mr. Prakash Dharmarajan, Head, Ogilvy and Mather Chennai who gave me the opportunity to work as an intern in Ogilvy and Mather.   Next I would like to thank Mr. Raghunath, Mr.Sai Sunil, Mr. Subramanian and Mr.Ram of Ogilvy and Mather who designated my tasks which gave me an opportunity to learn about the advertising industry and enhance my managerial skills. Finally, I would like to thank my faculty guide Prof.Vasumathy, who was very motivating and helped me complete my summer internship project on a successful note. I am also grateful for the unstinted support provided by her throughout my internship.

  TABLE OF CONTENTS
AUTHORIZATION i

ACKNOWLEDGEMENTS ii

TABLE OF CONTENTS iii

SYNOPSIS v

ABSTRACT vi

SUMMARY vii

LIST OF ILLUSTRATIONS viii

LIST OF TABLES ix

1 INTRODUCTION 1

2 MARKET RESEARCH IN TELECOM SECTOR- VODAFONE 2

  2.1 Questionnaire – Vodafone market research 3

  2.2 Survey findings from Madurai, Sivakasi and Virudhunagar 5... [continues]

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