Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple, one of the famous digital entertainment brands .If the history had slightly different, then the computer on our desk will become Apple rather that an anonymous box running Window. The founders were Steve Wozniak and Steve Jobs in 1976 in California’s Santa Clara Valley. Last time, computer were mathematical, complicated and arcane, but nowadays, Apple had successful to develop the computer into more interesting and more useful to people which is suitable to all level people, which means even children also can use to make fun on it. Beside, they had come out some product like iPod, iMovie and so on to target both male and female and make it simple use so that suitable all age to settle about their demographic segmentation. For the positioning, Apple, automatically we will think about Windows also, who is the greatest competitor for Apple. Apple had try to make a new market where sell some digital entertainment who call as digital lifestyle where produce iPod, iMovie, iTunes, iDVD and iPhoto where Windows didn’t have this types of product.
Apple, the famous brand of computer, which is fulfill human social needs and also individual needs. It is same with the Nokia which let people can communicate with other, but at the same times, it’s also can make people to learn some knowledge by surfing website. Beside by this, Apple also tries to make other product such as iPod to fulfill some humans’ needs and Apple develop other product to make humans live with more comfortable. Based on the perception part, Apple is trying to make more entertainment goods to people and this kind of the entertainment is not provided by Windows, Linux. On the consumer buyer behavior, Apple is create to make human more enjoy their life, product such as iTunes, iDVD, iMovie are some of the examples that show a people living pattern in the...
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