A survey conducted between September and November 2011 by market researcher Decision Fuel found that Singaporeans were heavy users of smartphones. It found that the average Singaporean smartphone user spent around 100 minutes a day using these devices online (excluding calls and text messages). 19% of that time was devoted to such social networking sites as Facebook and Twitter. Other popular online activities were found to include playing games, watching videos, listening to music and checking emails. According to Euromonitor International data, value sales of smartphones in Singapore were worth almost US$191 million during 2011, up 5.3% in real terms over the previous year.
Mobile phones take over internet access (March 2012)
Singapore consumers are increasingly using mobile devices as their primary gateway to the internet, making them a key influence on their purchasing decisions. According to a survey conducted by mobile phone advertising firm InMobi during autumn 2011, 50% of Singapore respondents viewed their mobiles as their primary or exclusive means of accessing the Web, with 47% consulting their handsets before buying a product. Among those who had made a purchase using their mobile phone, 44% had bought digital goods, such as games, e-books, music or apps, while 35% had purchased physical goods, including consumer electronics and clothing. According to Phalgun Raju of InMobi, entertainment, e-mail and social media are the key drivers for increased mobile use in Singapore.
http://www.portal.euromonitor.com.ezproxy.lib.rmit.edu.au/Portal/Pages/Search/SearchResultsList.aspx
You May Also Find These Documents Helpful
-
Compared to the past, people can easily get information they need through their smartphone. It is not a problem any more where people are at right now. If people have a smartphone right now, they can check eamil, facebook, and messages. However, there is a serious problem. Having a samrtphone all the time is a easy way to become addicted to a smartphone. According to a study, 60% of teens claim to have 'high' addiction to their smartphone and 50% of people claim to use mobile internet equally at home and outside their residence. Smartphone users are more addicted to their devices than they think. People need to prevent wasting their time and control using it. Here is a another report about being addicted to a smartphone. It said that, checking habits may further grow in the future, as informational 'rewards' are added to smartphones. For example, smartphone users usually sign in their social web like facebook and remain being singed in all day long, because they want to check new information about their friends in real-time.…
- 319 Words
- 2 Pages
Satisfactory Essays -
Classmate #2 Tashanta states that she spends about nineteen hours on her phone. She checks it every morning around 6 A.M. and checks it before going to bed around 3 A.M. Her primary use is texting, Facebook, phone calls and taking pictures with Facebook taking up most of the time.…
- 428 Words
- 2 Pages
Satisfactory Essays -
1 (2008): 1-3. Prevalence and Correlates of Excessive Internet Use among Youth in Singapore and China. Annals, Jan. 2008. Web. Feb. 2010. http://www.annals.edu.sg/PDF/37VolNo1Jan2008/V37N1p9.pdf [8]…
- 2357 Words
- 10 Pages
Powerful Essays -
There is little doubt about the appeal of cellular telephones. They enable us to stay connected with friends and family through voice calls, email and texts. They can access the Internet for local and world news, help us navigate to a desired location, play games, take photographs or record videos, and many other capabilities. A report by the Australian Telecommunications Association and the Australian National University (Wajcman, Bittman, Jones, Johnstone & Brown, 2007) found the majority of people feel cell phones increase productivity, maintain intimate relationships, improve work-life balance and provide a sense of security.…
- 4058 Words
- 17 Pages
Powerful Essays -
References: Dolan B. (January 20, 2010) Mobihealthnews, Study: 42 percent of U.S. uses a smartphone, Retrieved 3/8/2011, from…
- 1518 Words
- 8 Pages
Powerful Essays -
How many times does the average person check their phone in a day? According to Joanna Stern of ABC news people check their phones 150 times a day. Yes a phone along with other forms of technology gives people the freedom to communicate in just seconds, allows people to carry their favorite games and the internet wherever they go, but people have become too dependent on technology. Social networks, cell phones, tablets, and video game systems have become a necessity in people lives, resulting in the disruption of education, developing developmental skills and health. Although technology has advanced the world, it still negatively affects the lives of many. Technology has become a negative problem in the lives of many people due to it effect on education, developmental, and health.…
- 859 Words
- 4 Pages
Good Essays -
2). Surveys show that young adults spend up to 7 hours a day on their phones interacting with…
- 1214 Words
- 5 Pages
Better Essays -
If you asked me before this unit how much time I spent on my cell phone I would have said somewhere around 2 hours a day. As I debate switching to a flip phone, these numbers only persuade me to do so. How much time could I have spent doing something productive? The first thing I do when I wake up and the last thing before I go to bed is check my phone. I would say the only thing I do that is productive on my cell phone is learn to play piano. I spend hours scrolling through pictures of people that I do not even care about. I check my usage daily. I can honestly say that the days I spend less than two hours on my phone I feel much healthier and more accomplished. The days I spend around 6 or 7 hours on my phone are met with headaches and difficulty sleeping.…
- 490 Words
- 2 Pages
Satisfactory Essays -
2.7 Smartphone Users.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…
- 11635 Words
- 47 Pages
Satisfactory Essays -
I spend an average of 23 minutes per day on the phone. (Not including text messages). As my phone is a ‘Pay As You Go Phone’ I restrict its use, for financial reasons, to incoming calls only. When I do have Credit I tend to use it fairly quickly so I try not to use it for any other reason. I do not use it for the internet and it is primarily a device for the convenience of family members (mostly parents) to keep in touch with me. As my text messages are free I rely mostly on these to keep in contact with friends.…
- 1302 Words
- 6 Pages
Powerful Essays -
In mid-June 1979, Mr. Gordon Canning, president and chief executive officer of Blue Mountain Resorts, was facing a major decision. The officer has to determine whether or not facilities for night skiing in the upcoming season that it should be installed on the blue mountain slopes. And if he does so, then he has to specify the pricing strategy for tickets and passes. The decision had to be made by July 1st.…
- 1717 Words
- 7 Pages
Powerful Essays -
June 2005, over 190 MILLION reported users. 1990 ONLY 4.3 MILLION. This is a report given by The Telecommunications & Internet Association, but to us, this may not seem to be a surprise because our daily routines, our daily lives revolve around the habitual use of a cellular phone. Facebook, Perez Hilton, ESPN, Youtube, even the news--- Is this what you want the person next to you surfing while driving?…
- 1633 Words
- 7 Pages
Better Essays -
A group of 8 people claiming to have fashion knowledge will be recorded while commenting about different aspects of fashion trends during time periods, how they change and how to please customers the most. The questionnaires will allow us to know the range of prices customers can pay for trendy clothes and how they prefer the products ( quality, comfortable…)…
- 538 Words
- 2 Pages
Satisfactory Essays -
In 2009 23% of people were online with a phone…in 2011 it was 45% …by 2012 46% of Brits were online via a smartphone.4…
- 844 Words
- 3 Pages
Satisfactory Essays -
The wave that has brought with it the computer age has and continues to evolve as technology grows and becomes more complicated. Web 2.0 can be interpreted as an emerging group of new social sites that have come to encompass the entirety of human interaction as bets as possible and transferred it to an online platform (Golding, 2008). Popular social sites such as Facebook and YouTube have endeavored to change the way that people use IT systems. With the increasing use of these Web 2.0 sites/applications and the growing power of social media, there is a distinct impact that this has had on the use of IT systems. With mobile telephony more of a formality with the smartphone wave ensuring that more and more people can gain access to these Web 2.0 platforms (Parsons, 2013). Some of the changes come in the form of organizations turning to social media to drive their agendas. Websites like Twitter can start a trend that reaches millions of people. The smartphones mentioned have made it possible to have mini-versions of these social platforms as well as Web 2.0 sites making the reach that companies have even larger (Golding, 2008). Through such mediums, organizations are increasingly targeting new customers through innovative online marketing programs. Nowadays a company cannot currently exist without a social media presence. It has now become somewhat a necessary considering the way people are only increasing the time they spend online. Another concept to emerge from this is that of metadata with research now taking a specific and intensive design as Google leads in this segment. IT systems are increasingly making the world more connected and transcending distance (Parsons, 2013). Mobile Devices and IT Systems The primary concept that springs to mind with mobile devices is derived from its name. The way in which these devices are…
- 1673 Words
- 48 Pages
Good Essays