Market Research for Videocon D2H

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A PROJECT REPORT

ON

“MARKET RESEARCH FOR VIDEOCON d2h+”
FOR

“VIDEOCON DTH+”

SUBMITTED TO

PUNE INSTITUE OF BUSINESS MANAGENT (PIBM)

In partial fulfillment of Post Graduate Program in Business Management (PGPBM)

BY
DHEERAJ KUMAR MAURYA
ROLL NO:-521/08
BATCH:-2008-10

IAEER’S
PUNE INSTITUTE OF BUSINESS MANAGEMENT
Survey No. - 499, Near Manas Resort,
Bhugaon, Tal-Mulshi, Paud,
Pune-411042(Maharashtra), India

DECLARATION

I, Mr. Dheeraj Kumar Maurya hereby declare that this project report is the record of authentic work carried out by me during the period from 2nd May 2009 to 31st July 2009 and has not been submitted earlier to any university or institute for the award of any degree/diploma etc.

Name of the Student: Dheeraj Kumar Maurya
Date: 25th Sep 2009

Company Letter Head
Certificate

This is to certify that the organizational study project is a bonafide and sincere work of Mr. /Ms Dheeraj Kumar Maurya is original and has been made under my supervision in partial fulfillment of requirement for the award of Post Graduate Programme for the period of 15 to 20 days in the month of October 08. His/her performance during this period was: Poor/ Satisfactory/ Good/ Excellent).

Mr Sandeep Singh
Company Guide
Date: 25th Sep 2009

IAEER’S
PUNE INSTITUTE OF BUSINESS MANAGEMENT

Institute Letter Head
Certificate

This is to certify that Mr. Dheeraj Kumar Maurya of IAEER’s Pune Institute of Business Management has successfully completed the project work titled in partial fulfillment of requirement for the completion of PG course as prescribed by PIBM. This project report is the record of authentic work carried out by him during the period from 1thMay to 30thJune.in which he has worked under my guidance.

Project Guide: Director Academics/Dean:

Prof. Mr. Jagdish khandelkar

Date:
Place:Pune

ACKNOWLEDGEMENT
In this project report I have made an honest and dedicated attempt to make the research material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it. During this small time frame of two months in which the project reached its completion, there were a few people whom I would like to make a mention of and without whose help the project would have never seen the light of day. I also thanks to my internal guide Prof. Ashok Chaudhary for his timely response via e-mail & personal meeting, which immensely helped in giving the project the initial direction it needed. I would like to thanks my external guide Mr. Sandeep Singh (Circle Head) and Mr Viraj Vinayak hardas (Area Sales Maneger) who gave me a free hand as far as going about the project work concerned. I dedicate this project to Dealer’s of Pune District who were extremely kind and who at times went out of the way to help me. Without their co-operation it would have perhaps not been possible to research a few places, which I did, within the stipulated time frame.

Dheeraj Kumar Maurya
PGPBM+MBA (Marketing & IT)
2008-2010

EXECUTIVE SUMMERY
First and fore most, I would like to thanks “VIDEOCON DTH+” for giving me an opportunity to undertake the project “MARKET ANALYSIS FOR VIDEOCON d2h+”. I was given the task for market analysis in which I had to visit dealers, distributors and tell then about new introducing product by VIDEOCON DTH+. The offered products are ‘IDTV, IDVD, IHT & DTH ITSELF’. As a management trainee my work was also to note down the problems, if that dealer is selling Videocon company product. My main work was to promote /pitch the features & facilities provide in to the products and convince them for sale the VIDEOCON DTH+ product. The uphill task was to find out the potential dealers who have interest for selling the...
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