Market Research for Education Industry In Malaysia
| Market Research for Education Industry In Malaysia | Marketing Research- BM031-3-2-MKIR | | Hand out and Hand in dates | 05/10/2011-------6/22/2011 |
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Individual Assignment
Intake code: UC2F1103KMGT
Student Number: TP021112
Lecturer’s Name: Marzura Abdul Malek
Word count: 1988 words
Table of Contents
I. Introduction…………………………………..............................3 II. Malaysian Education…………………………………………….4 III. Key Factors that influence potential local and foreign students to Malaysia……………………………………………………….5 IV. The National Education Philosophy of Malaysia…..................6 V. Malaysian Education in eyes of foreign students………...……7 VI. Scholarships and loans for Local and Foreign Students……..10 VII. Allowing International students to work Part Time with Full Time Degree Programs....……………………………………...11 VIII. Improving teaching and lecturing Quality……………...……11 IX. References ……………………………...………………………13
“Marketing Research on Education Industry"
I. Introduction
Education is the back bone of any nation that helps foster the future of its new generation. And as a whole it is responsible for development of that country. Education in these times has become a vital role play in sitting direction of entire system if a country and it helps them make or break.
Hence Government of Malaysia also has paid adequate stress on the need of betterment of the education system in Malaysia. Thus, The Education Industry in Malaysia is the new growing industry that is the key focus among other focuses that the Malaysian Government has, and is helping to develop. They have put in Malaysia Education as a vital point in their Vision for 2020. Where, Malaysians want to see themselves in developed countries list by year 2020. For Malaysia to become as a developed country, their goal is that they are known as leaders in the education industry in Asian nations and become the hub for education in the region.
|
Individual Assignment
Intake code: UC2F1103KMGT
Student Number: TP021112
Lecturer’s Name: Marzura Abdul Malek
Word count: 1988 words
Table of Contents
I. Introduction…………………………………..............................3 II. Malaysian Education…………………………………………….4 III. Key Factors that influence potential local and foreign students to Malaysia……………………………………………………….5 IV. The National Education Philosophy of Malaysia…..................6 V. Malaysian Education in eyes of foreign students………...……7 VI. Scholarships and loans for Local and Foreign Students……..10 VII. Allowing International students to work Part Time with Full Time Degree Programs....……………………………………...11 VIII. Improving teaching and lecturing Quality……………...……11 IX. References ……………………………...………………………13
“Marketing Research on Education Industry"
I. Introduction
Education is the back bone of any nation that helps foster the future of its new generation. And as a whole it is responsible for development of that country. Education in these times has become a vital role play in sitting direction of entire system if a country and it helps them make or break.
Hence Government of Malaysia also has paid adequate stress on the need of betterment of the education system in Malaysia. Thus, The Education Industry in Malaysia is the new growing industry that is the key focus among other focuses that the Malaysian Government has, and is helping to develop. They have put in Malaysia Education as a vital point in their Vision for 2020. Where, Malaysians want to see themselves in developed countries list by year 2020. For Malaysia to become as a developed country, their goal is that they are known as leaders in the education industry in Asian nations and become the hub for education in the region.
References: * Malaysia and the Knowledge Economy: Building a World-Class Higher Education System. Human Development Sector Reports, East Asia and the Pacific Region, World Bank. (2007), Washington, DC: World Bank. * Malaysia, 2011, online, retrieved 15th of June 2011, from * http://wvvw.studyinternational.com.my/inedu-my.asp * Scholarship & loans, 2011, online, retrieved 15th of June 2011, from * http://www.malaysia-scholarship.coo.my/biasiswa/bank-scholarships?page=1