Market Research for Education Industry In Malaysia

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Market Research for Education Industry In Malaysia|
Marketing Research- BM031-3-2-MKIR|
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Hand out and Hand in dates |
05/10/2011-------6/22/2011|

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Individual Assignment
Intake code: UC2F1103KMGT
Student Number: TP021112
Lecturer’s Name: Marzura Abdul Malek
Word count: 1988 words

Table of Contents

I. Introduction…………………………………..............................3 II. Malaysian Education…………………………………………….4 III. Key Factors that influence potential local and foreign students to Malaysia……………………………………………………….5 IV. The National Education Philosophy of Malaysia…..................6 V. Malaysian Education in eyes of foreign students………...……7 VI. Scholarships and loans for Local and Foreign Students……..10 VII. Allowing International students to work Part Time with Full Time Degree Programs....……………………………………...11 VIII. Improving teaching and lecturing Quality……………...……11 IX. References ……………………………...………………………13

“Marketing Research on Education Industry"

I. Introduction

Education is the back bone of any nation that helps foster the future of its new generation. And as a whole it is responsible for development of that country. Education in these times has become a vital role play in sitting direction of entire system if a country and it helps them make or break.

Hence Government of Malaysia also has paid adequate stress on the need of betterment of the education system in Malaysia. Thus, The Education Industry in Malaysia is the new growing industry that is the key focus among other focuses that the Malaysian Government has, and is helping to develop. They have put in Malaysia Education as a vital point in their Vision for 2020. Where, Malaysians want to see themselves in developed countries list by year 2020. For Malaysia to become as a developed country, their goal is that they are known as leaders in the education industry in Asian nations and become the hub for education in the region. Our focus is the higher Education system in Malaysia, The newly developed industry that has grown with an increasing incline. As we know that recently the demand for quality education has grown over time, so Malaysian Higher Education System is focused to make it top notch and affordable.

II. Malaysian Education
Higher education system of Malaysia, the focus of the higher education in Malaysia is to provide students with knowledge, inducing in them with the professional skills and expertise that they need in their related professional fields. And also is to improve on the human capital in terms of skillful human base for development of the entire nation. For this reason, both public (government) and private sectors of education have become a great part at playing their role for improvement of education system. Thus reflecting upon the government’s policies that are made to act as a catalyst in order to pace up the the educational activates in that regard. On contrary of the government’s educational institutions or the public sector in the education system, Private sector has expanded exponentially in recent past and is still growing. Private Institutions cater from grassroots kindergarten levels to university levels. All the institution usually cater the courses that are accordingly with the government’s devised pattern of educating syllabus that includes, STPM examination that is (equivalent to A-Level) and other professional courses as well. The most recent and growing development in that matter for the private institutions is the new trend of the introduction of dual degree programs or as it is called the “twinning programs” by which the local collage has agreements with an internationally reputed university, they both co-laterally work under that the local collage provides, the first stage of the degree course locally and then for the final part students go abroad to finish their degree in that affiliated university abroad.

III. Key Factors that...
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