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market research about Porsch
Porsche Market Research Report

RMIT INTERNATIONAL UNIVERSITY

Lecturer: Mr. Moulik Zaveri
Vu Ngoc Thuy
Le Thi Quynh Anh
Nguyen Ngoc Chau
Vu Doan Thanh Tam
Trinh Bao Hoang Thu
Le Ngoc Huyen

s3324477 s3299716 s3258149 s3325154 s3274937 s3324476 MARKET RESEARCH REPORT

CAYENNE PORSCHE

Group 3 - Semester C 2012

RMIT University | Market Research | Sem C 2012 1

Porsche Market Research Report
Table of Contents
I.

Executive Summary .............................................................................................................................................................................................. 3

II.

Introduction and background ................................................................................................................................................................................ 4

III.

Secondary research and literature review .......................................................................................................................................................... 4

1.

Industry Overview ............................................................................................................................................................................................. 4

2.

Sales & Market .................................................................................................................................................................................................. 4

3.

Customer Trend ................................................................................................................................................................................................. 5

IV.
V.

Problem statement .............................................................................................................................................................................................. 5
Methodology



References: In  their  journal  “Business  Strategy  Series”  (2009),  the  authors stated  that,  for  Trends,  “there are differences in trends these days.

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