2. Marketing research design involves primary research and secondary research. In this case, Green Grove Organic has not data to exist hence it should use primary research that involves exploratory research, descriptive research and causal research (Solomon et al, 2009). Hence, the suitable type to address the problem is exploratory research that normally does in small group to find the reason of its problem (Solomon et al, 2009). Moreover, exploratory research is qualitative that may be consumer interview, focus group, case study, projective techniques and ethnography (Solomon et al, 2009). The recommendation for the firm is using consumer interview. Example of consumer interview, the marketing researchers of Green Grove Organic are discussed with consumer's one on one by asking a number of questions about label very straight consequence very deeply answer. Moreover, it could give researcher opportunities to ask variety question that might not depend on specific question (Solomon et al, 2009). For instance, while the... [continues]
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