market research
Mark Researcher- Paper Boat
Overview of the Industry
Industry Highlights:
Global Soft Drink Industry - $310Billion (2015 Expected)
Indian Beverage Industry - $230 Million of the $65Billion Food Industry
Current Growth Rate: 15% & Expected Rate: 16-17%
Coke & Pepsi Co covers 90% of the market.
Juices will surpass carbonate market by 2016
Globally
The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent survey conducted by Associated Chambers of Commerce and Industry, consumers are seeking healthier beverages even if they are more costly, due to their positioning. The rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, have helped push sales of non-carbonates. The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives creating opportunities for drink manufacturers in the country.
The report also pointed out that juice segment is the fastest growing segment with the growth of 3035% annually while the fruit drink industry has been witnessing growth of 10-15%.
Beverages account for $230 million in the $65 billion food processing industry in India. In terms of volume, total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year
($1billion).
The market is predominantly urban (75%) and (25%) contribution comes from rural areas.
In the year 1990 people got more inclined towards living a healthy lifestyle. Beverages which fit into this category were water, natural beverages (such as tea and sodas) and juice based sparkling waters and drinks.
Juice based drinks were the ones which saw sudden growth.
In the latter part of the year 2000, due to the economic slowdown, there had been a negative impact
Overview of the Industry
Industry Highlights:
Global Soft Drink Industry - $310Billion (2015 Expected)
Indian Beverage Industry - $230 Million of the $65Billion Food Industry
Current Growth Rate: 15% & Expected Rate: 16-17%
Coke & Pepsi Co covers 90% of the market.
Juices will surpass carbonate market by 2016
Globally
The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent survey conducted by Associated Chambers of Commerce and Industry, consumers are seeking healthier beverages even if they are more costly, due to their positioning. The rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, have helped push sales of non-carbonates. The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives creating opportunities for drink manufacturers in the country.
The report also pointed out that juice segment is the fastest growing segment with the growth of 3035% annually while the fruit drink industry has been witnessing growth of 10-15%.
Beverages account for $230 million in the $65 billion food processing industry in India. In terms of volume, total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year
($1billion).
The market is predominantly urban (75%) and (25%) contribution comes from rural areas.
In the year 1990 people got more inclined towards living a healthy lifestyle. Beverages which fit into this category were water, natural beverages (such as tea and sodas) and juice based sparkling waters and drinks.
Juice based drinks were the ones which saw sudden growth.
In the latter part of the year 2000, due to the economic slowdown, there had been a negative impact