Gem Rayner and Tara Salinger are young designers who will be designing clothes for they're new label 'GnT'. Soon they will reveal their new collection 'Sun-rise to Sun-set' and 'Sun-set to sun-rise'. Their new fashion collection will consist of clothes that allow young women the ability to express their personal creativity and to be themselves in the clothes they wear. Currently the two young designers envisage establishing their position in the market in the eastern states before contemplating a move into the west. The clothes will be distributed through Myer stores and will targeted to young women who are conscious of their budget. There is currently a strong competition in the sector as new young designers compete to get their range into stores at the same time as existing labels.
The clothing line that was designed by Gem Rayner and Tara Salinger ‘SUN-rise to SUN-set’ and ‘SUN-set to SUN-rise’ are mainly targeted to young women who are conscious of the amount they spend on. The clothing they have designed allows the target markets to express their creativity and to be themselves in a way that is affordable and fashionable. The clothing sets on a natural and original style that displays the customer’s open-mindedness and their free spirit to wear whatever they want.
During the time Gem Rayner and Tara Salinger wish to release their new label ‘GnT’ there will be strong competition in the same sector as new young designers much like themselves compete to get their range into stores the same time as existing labels reduce their prices in an attempt to retain their share of market.
Establishing Marketing Objectives
During the next five years, ‘GnT’ seeks to achieve the following financial and non-financial goals: Financial Goals
Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines....