Market Potential Analysis of Commercial Packed Lpg

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MARKET POTENTIAL ANALYSIS OF COMMERCIAL PACKED BHARAT LPG

A Summer internship report submitted in partial fulfilment of the Degree of Master of Business Administration of Thiagarajar School of Management, Madurai

By

P.NALLATHAMBI

Register No – 1111084

Under the guidance of

Mr. Ramanuja Chari, Territory Manager (LPG) & CPIO, BPC Ltd

Prof. P. Mutharasi, Faculty, TSM, Madurai

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Thiagarajar School of Management

(Affiliated to Madurai Kamaraj University)

Madurai – 625005

April-June-2012

DECLARATION BY THE CANDIDATE

P.NALLATHAMBI

Reg No – 1111084

I MBA

THIAGARAJAR SCHOOL OF MANAGEMENT

MADURAI – 5

I hereby state that the report entitled, “MARKET POTENTIAL ANALYSIS OF COMMERCIAL PACKED BHARAT LPG” was undertaken at BPC Ltd, submitted to Thiagarajar School of Management, Madurai in partial fulfillment of Master of Business Administration Degree is a record of original work done by me and no part of this internship report has been submitted for the award of any other Degree, Diploma, Fellowship or other similar studies.

MADURAI

DATE : (P.NALLATHAMBI)

LETTER OF AUTHORIZTION

ACKNOWLEDGEMENT

I put forth my heart and soul to thank the management of BPC Ltd for giving me the golden opportunity to pursue my summer internship with them.

I am deeply indebted to Mr. Ramanuja Chari (Territory Manager of LPG & CPIO, BPC Ltd), for giving me the opportunity to undertake my internship programme at BPC Ltd. I also extend my gratitude to Mr. Jockey Johnson (Executive Sales-LPG) BPC Ltd for his valuable suggestions, guidance, constant encouragement and conservative criticism at every step of my internship.

I extend my deep sense of gratitude to Prof. P. Mutharasi, Faculty guide, Thiagarajar School of Management for providing support and valuable ideas which helped me to complete this project successfully.

I sincerely thank Dr. M. Naga Raju, Principal, Thiagarajar School of Management, for extending his constant support and encouragement throughout the internship period.

Finally, I extend my heartfelt thanks to my friends and family members who have been a source of inspiration and support during my internship.

PROFILE OF INTERN

NAME: P.NALLATHAMBI

AGE: 22

DATE OF BIRTH: 03 – 09 – 1989

EDUCATIONAL QUALIFICATION :

• Pursuing M.B.A in THIAGARAJAR SCHOOL OF MANAGEMENT, MADURAI, with Marketing as specialization • B.Tech. Information Technology Engineering from Sri Krishna College of Engineering and Technology, Coimbatore • Schooling in TVS Matriculation Higher Secondary School, Madurai

AREAS OF INTEREST: Market Research and Marketing Communication Channels

EXECUTIVE SUMMARY

The LPG sector is anticipated as the growing revenue sector by BPCL. The purpose of this study is to analyse the market potential of commercial packed LPG which involves factors such as market share, current consumption level, competitor’s price, supply chain, customer retention, credit period and discount given to the customers in four different markets; Cuddalore, Pondicherry, Karur and Trichy. The findings of the study will help BPCL to improve their sales, market share of the product and customer satisfaction level.

TABLE OF CONTENTS

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