As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore, prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards smart phones, Nokia puts its American marketing might behind phones with less functionality. 2. In a market where the top smart phone manufacturers have close partnerships with carriers, Nokia has few. 3. It has big consumer awareness problems: When asked to name the top smart phones, people will think of the iPhone, Blackberries, even HTC and Samsung before they’ll think of Nokia. 4. Nokia simply hasn’t marketed smart phones much, or well, here. Nokia is not talking to consumers.
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About the company
Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. It has since established aleading brand presence in many local markets, and business has expandedconsiderably in all areas to support customer needs and the growth of thetelecommunications industry. Nokia also produces mobile phoneinfrastructure and other telecommunications equipment for applicationssuch as traditional voice telephony, ISDN, broadband access, professionalmobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia
Nokia has largest network of distribution and selling as compared toother mobile phone company in the world. It is backed with the highquality and professional team in the HRD Dept. The financial aspect isvery strong in case of Nokia as it has many more profitable business.The product being user friendly and have all the accessories one wantthat is why is in great demand making it No-1 selling mobile phones inthe world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product.
Nokia has many strengths and some weakness. Some of theweakness includes the price of the product offered by the company.Some of the products are not user friendly. Not concern about the lower class f the society people. Not targeting promotion toward them. The price of the product is the main issue. The service centers in India arevery few and scare. So after sales service is not good. Opportunity
Nokia has ample of opportunity to expand its business. With thewide range in products, features and different price range for different people, it has an advantage over the competitors around. With theopportunity like ‘Telecom penetration in India’ being at the peak time, Nokia has an opportunity to increase its sales as well as the marketshare. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target rightcustomer at right time to gain the most out of the situation.
Nokia has many threats to tackle to maintain its position as marketleader. The threats like emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson, Cingular (U.S)etc. these companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats can be like providingcheap phones, new features, new style and type, good after sales serviceetc. So, Nokia has to keep in mind the growing competition around. Nokia has to make strategies to tackle problems in the present and thenear future. The growing demand of WLL network can cause drop insales for...