Market Plan for Solar Panels
MARKETING PLAN
FOR
SOLAR PANELS
Student Name: Magdi Abdulhamid Moqbel Mansoor
(Sana'a, Yemen)
Course: MARKETING MANAGEMENT
Date: 2012-05-02
Contents
Executive Summary: 3
1.0 Situation Marketing Analysis 3
1.1 Company Background 3
1.2 SWOT Analysis 3
1.2.1 Macro-Environmental Scanning 3
1.2.2 SWOT Table 5
1.3 Competition 6
1.4 Objectives: 7
2.0 Marketing Strategy 8
2.1 STP analysis 8
2.1.1 Segments: 8
2.1.2 Targeting strategy: 8
2.1.3 Positioning 9
2.1.4 Key to Success: 10
2.2 Marketing Mix 10
2.2.1 Product 10
2.2.2 Price 11
2.2.3 Place 11
2.2.4 Promotion: 11
3.0 Financial Projections 12
3.1 Sales Forecasts 12
3.2 Break-Even 13
4.0 Control 14
4.1 Custom feedback: 14
4.2 Monitoring Advertising 14
4.3 The Target Market Sales: 14
4.4 Budget: 15
4.5 Contingency plans: 15
References: 15
Executive Summary:
Solar panels are a promising solution to satisfy the increased demand of Yemeni people for electricity. As a new technology to the Yemeni market, product awareness is one of the important issues in our marketing plan. Enviromentally, yes; It is a very eco-friendly product but it has no much to add to its value in a developing country where environmental issues are not a priority. A macro-environmental analysis is scanned and promising trends are uncovered. The regular blackouts and the national power grid shortages are stimulating people to search for new ways to produce electricity and this market plan suggests how to position the product in such a case benefiting from this opportunity. The high prices for such panels need carful marketing strategies, especially in a low-income country. This marketing plan shows how to arrive with people at a conclusion that benefits from solar panels outweigh its high cost. And the company mush share risks a way or another.
1.0 Situation Marketing Analysis
1.1 Company Background
Elect-sun is a new company that aims
FOR
SOLAR PANELS
Student Name: Magdi Abdulhamid Moqbel Mansoor
(Sana'a, Yemen)
Course: MARKETING MANAGEMENT
Date: 2012-05-02
Contents
Executive Summary: 3
1.0 Situation Marketing Analysis 3
1.1 Company Background 3
1.2 SWOT Analysis 3
1.2.1 Macro-Environmental Scanning 3
1.2.2 SWOT Table 5
1.3 Competition 6
1.4 Objectives: 7
2.0 Marketing Strategy 8
2.1 STP analysis 8
2.1.1 Segments: 8
2.1.2 Targeting strategy: 8
2.1.3 Positioning 9
2.1.4 Key to Success: 10
2.2 Marketing Mix 10
2.2.1 Product 10
2.2.2 Price 11
2.2.3 Place 11
2.2.4 Promotion: 11
3.0 Financial Projections 12
3.1 Sales Forecasts 12
3.2 Break-Even 13
4.0 Control 14
4.1 Custom feedback: 14
4.2 Monitoring Advertising 14
4.3 The Target Market Sales: 14
4.4 Budget: 15
4.5 Contingency plans: 15
References: 15
Executive Summary:
Solar panels are a promising solution to satisfy the increased demand of Yemeni people for electricity. As a new technology to the Yemeni market, product awareness is one of the important issues in our marketing plan. Enviromentally, yes; It is a very eco-friendly product but it has no much to add to its value in a developing country where environmental issues are not a priority. A macro-environmental analysis is scanned and promising trends are uncovered. The regular blackouts and the national power grid shortages are stimulating people to search for new ways to produce electricity and this market plan suggests how to position the product in such a case benefiting from this opportunity. The high prices for such panels need carful marketing strategies, especially in a low-income country. This marketing plan shows how to arrive with people at a conclusion that benefits from solar panels outweigh its high cost. And the company mush share risks a way or another.
1.0 Situation Marketing Analysis
1.1 Company Background
Elect-sun is a new company that aims
References: Kotler, P., & Keller, K. (2006). Marketing Management. 12th ed. Upper Saddle River, NJ: Merrill Prentice Hall. Ries, A., and Trout, J. (2006), Positioning: The Battle for your Mind, London: McGraw-Hill Professional. http://www.sunergysystems.com/