Market Management on Retail Gold Industry

COMPARITIVE STUDY ON MARKETING STRATEGIES OF ALUKKAS JEWELERS AND TANISHQ JEWELERS

Submitted by:
ATHEESH SARATCHANDRAN

Assigned by:
                                Mr. VIJAYAKUMAR
(Marketing Management Faculty)



INC TRIVANDRUM
KERALA

A report submitted in partial fulfillment of the requirement of MBA program

Date: 10/10/2008

ACKNOWLEDGEMENT

First of all I would like to thank the almighty whose blessings have made this live project work a success.

I would like to express my sincere gratitude to Mr.K.T.THOMAS, Principal of INC-Trivandrum, for his valuable guidance and encouragement for the preparation of the live project.

I am deeply indebted to Mr. VIJAYAKUMAR, faculty of Marketing Management for the encouragement and helpful suggestions at all the stages of the project work.

I take this opportunity to express my sincere gratitude to all respected faculties of INC-Trivandrum management and all those who have been instrumental in the successful completion of this live project report.

Finally, to all my classmates and other friends are due special thanks for giving added impetus to my work via healthy competition and friendly rivalry

ATHEESH SARATCHANDRAN

CONTENTS

Page No

Introduction 4
Objective 4
Methodology 4
Company Profile
          Tanishq         5
          Joy allukas                                                                                                         7
Marketing strategies
          Tanishq         8
          Joy allukas                                                                                                       11  
Conclusion 15
Reference 17
6

INTRODUCTION

Product quality and brand name are two most important components of marketing program. A company is usually known by the products it offers in the market. In the global marketplace companies need to develop products which meet global... [continues]

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