Assessing Brand Strategy:
And the small shall act big…
Aramex is a fast growing brand with an exceptional business model which has been present in the middle east reigon for nearly 30 years and with a culture focused on innovations and entreprenuership, it is aiming to be recognised as the fifth global express and logistics service provider Brand Personality:
Started very small with a strong visionary personality and alot of ambitious to grow big, Aramex is a founding member of the Global Distribution Alliance. What makes Aramex different from other express companies in the market?: Armex is the only ‘All in one total transportation provider’, with high level of customised transportation solutions providing diversified services like international express delivery, freight forwarding, logistics, domestic express delivery, document management and a shopping online service which is one of their extremelly succesful world-class innovations called “shop and ship” where customers can go online and get a US- or UK-based address assigned by Aramex, do their shopping and get their packages delivered to that domestic address in the US or UK. Aramex picks up (the shopping) and brings it over to the region (the shipping). Delivery Unlimited:
The slogan reviles the willingness of the company to have a footprint on each corner across the globe, expansions strategies have already taken place as the company have announced the acquicition of Ireland-headquartered Aquaship Agencies, which will strengthen the presence of Aramex in the Irish market and will expand its ocean freight capabilities in Europe. What Message do they deliver on their websites?
Aramex develops a unique brand image through their website, they show excellency in all areas, they have developed many electronic tools enabling the customers to manage their shipping needs, tools such as Shipment Status Notification where customers can get updates on their shipments on daily or weekly...
Please join StudyMode to read the full document