Market Management

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Unit 1 – Market Analysis & Insight

Abstract
With marketing management, the marketing plan is one of the key factors to the success or failure of any type of product. This paper will define what a market plan is and give examples of how marketing plans has helped make a product or service successful and how they market plan has become a failure. This paper will also provide a quick overview of why some movies are considered a failure and extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project (AIU Online.
Marketing Plan Successes and Failures
Introduction
Planning to market a product and how the plan is written can make or break the success of any product. Coca-Cola is definitely a product that has an outstanding marketing plan will be XFL may have had potential, but the plan in which this sport was marketed led to its downfall. Definition of Marketing Plan

A marketing plan is a document that is written within a business for purposes of describing types of current market positions of a business and their marketing strategy that is covered for the period of the marketing plan (Kotler and Keller, 2012). The life of a marketing plan is about 1 to 5 years. A few elements of a marketing plan can include the demands for their product or services, descriptions of their competitors, and their strengths and weaknesses from both the business and competitors spam point.

Marketing Plans: an Example of Success
Coca-Cola's marketing plan was so their consumers should be able to purchase a bottle of Coca-Cola within a reasonable distance from just about any household or village they reside in within the world. Bringing Coca-Cola into a Third World country, entrepreneurs within those countries have a weak business network because of their lack of business experience in operating in remote locations (McCarty and rs information by observing customer buying habits and having their product brought closer to...
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