Market Insights: Confectionery in India

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RESEARCHSTORE

Market Insights: Confectionery in India
An insight into the Indian confectionery market
Report summary
• Examines developments in the Indian confectionery market • Provides latest retail data at a category level along with five-year forecasts, highlighting specific growth areas • Examines new product launches in the Indian confectionery market, by key categories • Identifies the leading players in the market, providing details on brand portfolio and new product launches

Use this report to find out the latest consumer trends driving the category alongside accessing the consumption and usage data

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www.datamonitor.com/store

Market Insights: Confectionery in India

RESEARCHSTORE

About this report
Introduction
This report forms a part of Datamonitor's newly introduced product series titled “Market Insights”. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors. This report examines new developments in the Indian confectionery market. It provides data at a market level and segmentation by categories. It also analyzes the market through consumer and industry perspectives.

Key findings and highlights
• The confectionery market in India was estimated to be worth $1.27bn in 2009, growing at a compound annual growth rate (CAGR) of 10.5% during 2004-09. The market is expected to grow to a value of $2.28bn by 2014 and is estimated to grow at a CAGR of 12.4% during 2009-14e. • Increasing health consciousness, a fast evolving indulgence seeking attitude of the Indian consumers along with snacking/eating on-the-go are a few of the key trends shaping the Indian confectionery market. • In 2010, new product launches were dominated by sugar confectionery and chocolate category which together accounted for around 80% of the launches.

Reasons to buy
• Market understanding: develop a detailed understanding of the confectionery market and identify the key growth categories within it • Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data • Competitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories

“New product launches are increasingly moving toward a healthier positioning. The health consciousness trend majorly impacts the improving sales of the cereal bars category, which are a healthy snacking option.” Gaurav Marchanda, Datamonitor Analyst and Report Author

Datamonitor Report
Published: Mar 11 | Code: BFCM0406

Buy this report online now at

www.datamonitor.com/store

Market Insights: Confectionery in India

RESEARCHSTORE

Sample slides
New Product Launches New Product Launches
Product prices in the confectionery market seem to be on the rise, which suggests a premiumization trend in most of the categories within the market Price point analysis, 2010
The high-volume, low-price Indian confectionery market consists mainly of products that fall in the lower price band. In 2010, 24% of new launches were in the less than INR25 price range (compared to

over 50%

in 2009). A large number of low priced confectionery products

were targeted at children. Prices are on the rise due to changing input costs and a larger range of premium products available in the market.

Cereal bars

71% of launches were in the price range of more than INR100. This is due to a larger number of launches of multipack cereal bar products. No launches in the less than INR25 price range indicates the relative premium positioning of products within this category as compared to other categories. 33% of new product launches were in the less than INR25 price range. This is owing to a number of launches in small pack sizes in line with the prevalent snacking trend. Most of the product launches in the greater than INR50 price range...
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