Market Discipline Essay

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Market Disciplines
Operationally excellent companies deliver a combination of quality, price, and ease of purchase that no one else in the market can match. They execute extraordinarily well, and their proposition to customers is guaranteed low prices and/or hassle free service. (Treacy, and Wiersema). One example of an operationally excellent company is Enterprise Rent-A-Car. Enterprise Rent-A-Car is an internationally recognized brand with more than 6,000 neighborhood and airport locations in the United States, Canada, the U.K., Ireland and Germany. Through tremendous leadership and the entrepreneurial spirit of employees, they have built the largest car rental brand in North America, known for exceptionally low rates and outstanding customer service. Today, Enterprise Rent-A-Car offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs (What We Do). A product leader consistently strives to provide its market with leading-edge products or useful new applications of existing products or services. Accomplishing that goal requires them to be creative, quick and even more creative. If anyone is going to render their product obsolete, they prefer to do it themselves (Treacy, and Wiersema). HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. It is constantly broadening the range of devices it offers by introducing devices to support specific applications and new form factors that meet the increasingly diverse needs of its customers and partners. HTC offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go. Its mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design, world-class manufacturing and logistics, and service capabilities (HTC website). Customer intimacy builds bonds with customers like those...
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