Market Cultural Report on Spain

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Selected Market Cultural Report In Spain

Intro -

This report will look at the cultural analysis of Spain, dealing with the country's culture and business culture. It will deal with the cultural components that are prevalent in the country, how the culture affects international business and what business operators can do to operate effectively in Spain.

Reasons for
Selection of Country -

My reasons for selecting Spain for the market cultural report is due to its diverse people and business culture. For example, the people's culture has a wide range of diversity. For example, languages which range from Castilian, Valencian, and Basque. Football is a popular sport in Spain. Spain is well known for its cuisine and wine, an example is Mediterranean cuisine. For its business culture, we shall look at the business etiquettes that are required in spain. These we shall look at in detail in the next area.

Detailed Cultural Analysis
of Spain -

People Culture -

First we look at the people culture in Spain. Spain has a population of 46.5 million people, and is 194,992 squares miles. The majority of citizens, 94%, are raised Roman Catholic, and family values are extremely important in Spain. The Spanish lifestyle is more relaxed than many other nations. For example, many businesses are closed between 1:30 p.m. and 4:30p.m. for a siesta, allowing families to get together for a meal. (Priest, Matt. 1998-2012, Retrieved from http://www.cyborlink.com/besite/spain.htm). Spain has four main languages. These include Catalan, which is spoken in the regions of Catalonia, the Balearic Islands, and Valencia, where both Castilian and a dialect called Valencian are spoken. Gallego (or Galician), is popular in northwest Spain. Each of these languages has different pronunciations and spellings. Additionally, the native language of the Basque region is called Euskera. It is not a form of Spanish, and its origins are unknown. (Priest, Matt. 1998-2012, Retrieved from http://www.cyborlink.com/besite/spain.htm).

1
Spain has many traditions. The most common and popular fiesta and tradition are Flamenco and bullfights. Flamenco is a genre of Spanish music, song, and dance from Andalusia, in southern Spain, that includes Cante (singing), Toque (guitar playing), Baile (dance) and Palmas (handclaps). Flamenco is often associated with the Romani people of Spain (Gitanos) and a number of famous flamenco artists are of this ethnicity. Bullfighting is another popular sport in Spain. Also known as Tauromachia or Tauromachy, bullfighting is a traditional spectacle of Spain, Portugal, southern France and some Hispanic American countries, for instance Mexico, Colombia, Ecuador, Venezuela andPeru fall under that category,while in the Philippines having been a spanish colony, it still has some of the spanish traditions incorporated in its culture. Bullfighting is when one or more bulls are baited, and then killed in a bullring for the entertainment of the audience.The tradition, as it is practiced today, involves professional Toreros (of which the most senior is called a matador) who execute various formal moves which can be interpreted and innovated according to the bullfighter's style or school. The Spanish value highly personal pride and individualism, which is as important to them as character and breeding. Modesty is valued over assertiveness. Flaunting superiority, intelligence and ability is not appreciated. People strive to project affluence and social position. Personal appearance, image and human relationships are very important. (Bosrock[pic] Mary, 2013, Retrieved from http://www.ediplomat.com/np/cultural_etiquette/ce_es.htm).

Spain's Traditions -

Now that we have covered the cultural part of Spain's traditions, let us take a look at the family nucleus and some of its practices. Spanish families have a close bond within the family nucleus. Most Spanish families run family-owned...
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