OLADIPUPO, Adesina Olugoke
Department of Accounting
University of Benin, Benin City, Nigeria.
ONOTANIYOHWO, Faith Ogheneovo
Department of Arts & Social Sciences
Delta State Polytechnic, Otefe-Oghara.
Analysis of the structure or pattern of market concentration and performance of commercial banks in Nigeria refers to the way in which the business of banking is been carried out by commercial banks, it involves the various activities in the nation’s banking industry which is in consonance with its profit maximization and growth activities.
It is however, of a crucial importance to note that the study of market concentration and performance of commercial banks in Nigeria entails having a comprehensive insight into the banking marketing programmes, its products and services, geographical area of operation, branch networking and inter-banking service relation.
In banking market, bank customers generally have different needs and values, therefore bank marketing tend to divide the total market into segments. The banking market is an integral part of the financial system in Nigeria, this financial sector has basically two markets (Capital and money markets) which are differentiated basically by the service they render or the market they operate in the economy.
Commercial banks have long be recognized as playing an important role in the financial sector, their activities are centered in the mobilization of surplus fund from individuals and corporate bodies, and advancing same as loans to interested individuals or corporate bodies in order to maximize profits; this in turn grease the economy and facilitate its growth and development.
In a bid to achieving the above objectives in a fiercely competitive arena and intense market pressure, commercial banks design attractive products and services which they use in capturing large portion of the market... [continues]
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