Market Analysis of Lg Consumer Durables

Topics: LG Group, South Korea, LG Electronics Pages: 42 (10645 words) Published: March 25, 2011


For LG Electronic Pune Limited

Submitted By Pankaj kumar srivastava


It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people who have been instrumental in making my tanning a rich experience. I got the opportunity to do a challenging project in LG ELECTRONIC PUNE (INDIA) The project is the important part of our study and gives us a real practical exposure to the corporate world and it is almost impossible to do the same without the guidance of peoples in and around us. Specifically the summer training of from 2nd of May to 2nd of July that is generally termed as the partial fulfillment of our pgp program holds extreme importance for our whole career. Similarly while doing the topic “Market Survey on LG consumer durables & dealer development as a summer trainee I took many my projects in help. It gives me immense pleasure to acknowledge LG ELECTRONICS INDIA Ltd., which has been nice enough to give me a chance to do my summer training and providing me wonderful support through out my training period and afterward. I am thankful to MR. Sataya mohenty marketing manager Pune for allowing me to do my research in his office by knowing my interest in doing research on LG consumer durables and dealer development research. 2

I am grateful for his exceptional support for my study throughout these eight weeks. I have learned the meaning of marketing and professionalism from this great personality. I also thank to I would like to take this opportunity to extend my heartfelt gratitude to: Mr.K.R SINGH (Branch Manager) Mr.Rohan Laddha (Area sales manager) Mr.Mandar Damle (Logistic head)

I am also grateful to the Asmita Sawant, RSO, Shop manager, and the Distributor I worked with. The entire experience has been very encouraging and will certainly help me stand in good stead throughout my Career in Future.

I also thanks to my project guide Mr. M.K. GANDHI for his guidance during my project. I also thank to my college director Mr. DIVAKARAN for giving me chance to get such an experience and giving me chance to get an industrial experience.

Pankaj kumar srivastava


I will take pleasure in declaring that the project work that is undertaken by me is an original and authentic work done by me. This project is being submitted I partial fulfillment for award of degree of Post Graduate Diploma in Management from INDIRA SCHCOOL OF CAREER STUDUES. The content of this report is based on the information collected by me during my tenure at LG Electronics Ltd. at PUNE for two months of training from 2nd of May to 2nd July 2008

Pankaj kumar srivastava


Executive summary
Indian Consumer durables market used to be dominated by few domestic players like godrej Voltas allwyn and kalvinater. But post liberalization much foreign company have entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market CTV, REFRIGRATOR, AIR CONDTIONERS AND WASHING MACHINE India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India LG, SAMSUNG the two Korean companies has been maintaining the lead in the industries with LG being leader in almost all the categories. The rural market is growing faster than the urban market, although the penetration level is much lower .The CTV segment is expected to the largest contributing segment to the overall growth the industry. The rising income levels double-income families and consumer awareness are the main growth drivers of the industries. Consumer durables major LG Electronics India Pvt Ltd (LGEIL) will invest nearly Rs 500 crore in India this year in research and development, brandbuilding and other marketing initiatives. The company, having a turnover of Rs 9,500 crore and...
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