Market Analysis of Chicken Consumption in Indonesia
Chicken Consumption in Indonesia
Indonesia is a multicultural country where people live together within the five different religions inside the nation. There are Islam, Protestant, Catholic, Hindu, and
Buddhist. Indonesia is categorized as the biggest Islamic nation in the world, with
Moslem forming about 90% of the population. So, some of the regulation has made based on the Islamic value. However, the cultural behavior that were born naturally from the society can be seen as a religious culture. For instance, food consumption. In
Indonesian daily life, the consumption of chicken is higher than if we compare to some
European countries. Almost all Indonesian main dishes are complemented by chicken, while in Europe, pork seems more preferable for people. The presence of “halal” certification is really important for food industries and business since in Islam
Scripture stated that moslem people are prohibited to consume pork because of a certain reason that can be unethical to be explained because it is related to faith, so that it might create bias for those who are non-moslem.
In reality, there are only few food industries and businesses that are contained pork. Usually, if a restaurant want to have pork menu, the location is specified such as in the region in which the habitants are mostly Chinese. There is also a consideration for supermarket that want to sell pork product where it should be a clear information that stated “this food contains pork” and it should be in separate place with other product. However, if we analyze the market, compared to the neighbourhood, Malaysia,
Indonesian consumption of chicken is three times lower than Malaysia. The average consumption is 7kg per capita per year, while Malaysia is about 25kg per capita per year. If we are talking about the substitution of chicken, it might be hard to decide but the closest substitution will be beef and lamb. Chicken is actually include to the poultry category, while beef
Indonesia is a multicultural country where people live together within the five different religions inside the nation. There are Islam, Protestant, Catholic, Hindu, and
Buddhist. Indonesia is categorized as the biggest Islamic nation in the world, with
Moslem forming about 90% of the population. So, some of the regulation has made based on the Islamic value. However, the cultural behavior that were born naturally from the society can be seen as a religious culture. For instance, food consumption. In
Indonesian daily life, the consumption of chicken is higher than if we compare to some
European countries. Almost all Indonesian main dishes are complemented by chicken, while in Europe, pork seems more preferable for people. The presence of “halal” certification is really important for food industries and business since in Islam
Scripture stated that moslem people are prohibited to consume pork because of a certain reason that can be unethical to be explained because it is related to faith, so that it might create bias for those who are non-moslem.
In reality, there are only few food industries and businesses that are contained pork. Usually, if a restaurant want to have pork menu, the location is specified such as in the region in which the habitants are mostly Chinese. There is also a consideration for supermarket that want to sell pork product where it should be a clear information that stated “this food contains pork” and it should be in separate place with other product. However, if we analyze the market, compared to the neighbourhood, Malaysia,
Indonesian consumption of chicken is three times lower than Malaysia. The average consumption is 7kg per capita per year, while Malaysia is about 25kg per capita per year. If we are talking about the substitution of chicken, it might be hard to decide but the closest substitution will be beef and lamb. Chicken is actually include to the poultry category, while beef