Market Analysis: Fragrance

Topics: Flavor, Cosmetics, Marketing Pages: 9 (2819 words) Published: October 3, 2012
India’s Fragrance Market to Post Double Digit Growth
Jan 09, 2012
Changing lifestyle, increasing disposable income levels, and rising influence of media and western culture are the major factors contribution to the Indian Cosmetic Industry’s unprecedented growth. The latest market research report “Indian Cosmetic Sector Analysis (2009-2012)” by RNCOS says that the fragrance (perfume and deodorant) market, which is anticipated to grow at a CAGR of around 20% during 2011-2014, will drive the Indian Cosmetic Industry in the coming years. The market is dominated by both international and domestic players.  

According to the report, the fragrance market in India is presently witnessing double-digit growth due to supportive climatic conditions, increasing population of working men and women, and rising disposable income levels. The Indian Fragrance market is categorized into three segments: male fragrances, female fragrances and unisex fragrances. The female fragrances were found to be contributing majorly to the overall sales of the Indian fragrance market. Hindustan Unilever’s Axe, Henkel’s Fa, and CavinKare’s Spinz, Paras Pharmaceutical's Set Wet Zatak, Reebok, Adidas, and Nivea are some prominent names in India’s deodorant market.  

The research not only incorporates an extensive study and rational analysis of the Indian cosmetics industry, but also provides its segment-level analysis along with the emerging trends. Information regarding consumer behavior, and competitive landscape, including profiles of key cosmetic players, their marketing strategies and SWOT analysis, are also part of the report.  

For FREE SAMPLE of this report visit:  
Some of our Related Reports are: 

            - China Footwear Market Analysis
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            - Saudi Arabia Furniture Market Analysis             - US Cosmetic & Toiletries Market Analysis             - Indian Baby Care Market Analysis  Check Related REPORTS on: The Indian cosmetics industry, which witnessed a strong growth in the recent years, has emerged as one of the markets holding immense growth potential. With the rising beauty concerns among both men and women, the Indian cosmetics sector would continue to expand remarkably in near future. New product launches catering to consumers' growing requirements would fuel growth in the industry, for which the future outlook seems exceptionally bright. According to our new research report "Indian Cosmetic Sector Analysis (2009-2012)", the Indian cosmetics sector industry holds promising growth prospects for both existing and new players. In 2010, the industry registered impressive sales worth INR 288.7 Billion (US$ 5.8 Billion). Rising purchasing power and fashion consciousness have been driving the sector, wherein the players are investing heavily into promotional activities to increase consumer awareness. With these, the Indian cosmetic industry is estimated to grow at a CAGR of around 22% during 2011-2014. Observing the key trends, our research found that companies have been offering specialized products to generate additional revenues, and opting for online retailing to attract new customers. Cosmeceuticals and Nutricosmetics are one of the few emerging trends in the Indian cosmetics market, which has also been expanding its footprints to smaller cities and rural areas. Our study not only incorporates a thorough research and coherent analysis of the industry, but also provides segment-level analysis and emerging trends, which would shape the bright future outlook of the industry. The market has been growing with the betterment of economic conditions. An insight into the competitive landscape and analysis inform about leading players in the cosmetic market, their marketing strategies, and SWOT analysis. The information regarding consumer behavior, particularly trends among men and rural population...
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