Market Analysis
Part A: Value proposition of Lipton Yellow Label
Lipton: Drink Positive
Lipton offers its consumers, the best taste to go with unmatchable quality with a variety of flavors in tea for them to feel good about themselves and the people around them so it helps people stay connected.
Lipton offers an option to tea lovers to enjoy their favorite drink in an exciting and refreshing way. It follows a ‘more for more principle’, comparing it to the industry that it belongs to, Lipton is a bit more expensive than the other brands but it provides its consumers with the best quality as well as the taste.
Part B: Target market of Lipton Yellow Label
Lipton’s target market involves specifically females in Pakistan. Since here in Pakistan it’s the ‘married females’ who go for grocery shopping so Lipton targets them. Judging from their TV Commercials they target the urban areas of Pakistan who come in the category of average middle class or above.
Part C: Relationship building by Lipton Yellow Label
Lipton tries to become a part of everyone’s family. Their advertisements (Pakistan) are non fictional, they are just true daily life routines of people. Lipton being part of them shows how the brand seeks to have an emotional attachment with everyone. Apart from this Lipton has a personalized page on social media websites such as Facebook. Where they wish people on the religious festivals and frequently give people reasons to drink Lipton. Also update them of any new promotions like a new product. If they come up with new product they initially create awareness of that product by providing free samples at the supermarkets and various other shopping outlets.
Part D: Customer retention by Lipton Yellow Label
Over the past 100 years since Lipton was established they have not compromised on their quality and taste thus customers have remained loyal to them. Also Lipton prices it products very carefully ensuring the customers do not feel that it’s not worth drinking Lipton
Lipton: Drink Positive
Lipton offers its consumers, the best taste to go with unmatchable quality with a variety of flavors in tea for them to feel good about themselves and the people around them so it helps people stay connected.
Lipton offers an option to tea lovers to enjoy their favorite drink in an exciting and refreshing way. It follows a ‘more for more principle’, comparing it to the industry that it belongs to, Lipton is a bit more expensive than the other brands but it provides its consumers with the best quality as well as the taste.
Part B: Target market of Lipton Yellow Label
Lipton’s target market involves specifically females in Pakistan. Since here in Pakistan it’s the ‘married females’ who go for grocery shopping so Lipton targets them. Judging from their TV Commercials they target the urban areas of Pakistan who come in the category of average middle class or above.
Part C: Relationship building by Lipton Yellow Label
Lipton tries to become a part of everyone’s family. Their advertisements (Pakistan) are non fictional, they are just true daily life routines of people. Lipton being part of them shows how the brand seeks to have an emotional attachment with everyone. Apart from this Lipton has a personalized page on social media websites such as Facebook. Where they wish people on the religious festivals and frequently give people reasons to drink Lipton. Also update them of any new promotions like a new product. If they come up with new product they initially create awareness of that product by providing free samples at the supermarkets and various other shopping outlets.
Part D: Customer retention by Lipton Yellow Label
Over the past 100 years since Lipton was established they have not compromised on their quality and taste thus customers have remained loyal to them. Also Lipton prices it products very carefully ensuring the customers do not feel that it’s not worth drinking Lipton