“Market Acceptability Study of Business Line Newspaper and Its Market Position in Kolkata Marke

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“Market Acceptability Study of Business Line
Newspaper and its Market Position in
Kolkata Market”

A report submitted in partial fulfillment of the requirements of MASTER OF BUSINESS ADMINISTRATION
Session 2011-2013

“Market Acceptability Study of Business Line Newspaper and its Market Position in Kolkata Market”
BY
RATUL PAUL
Enrollment no: -27000911058
MASTER OF BUSINESS ADMINISTRATION
Session 2011-2013

CONDUCTED AT

THE HINDU
KOLKATA

Distribution List:
Faculty Guide: Prof. Anirban Mandal

Company Guide: Abhijit Chakraborty

2

DECLARATION

I

, the under signed Mr. RATUL PAUL, hereby declare that the research work presented in this project is my own contribution and has been carried out under the supervision of Prof. ANIRBAN MANDAL Faculty of Management, BRAINWARE GROUP OF INSTITUTIONS, BARASAT.

This is an original contribution in every respect and has not been previously submitted to any university for any degree.

DATE:

PLACE: Kolkata.

RATUL PAUL

3

CERTIFICATE OF THE GUIDE

Mentor / Guide Name: Prof. Anirban Mandal.
Designation: Faculty of Management, Brainware Group of Institutions, Barasat.

This is to certify that project report entitled “Market Acceptability Study of Business Line Newspaper and its Market Position in Kolkata Market” has been prepared by Mr. Ratul Paul under my supervision and guidance, for the fulfillment of Master of Business Administration. His field work is satisfactory.

__________________________________________
SIGNATURE OF GUIDE
DATE:

4

CERTIFICATE OF THE GUIDE

Mentor / Guide Name: Abhijit Chakraborty.
Designation: Senior Sales Officer, THE HINDU, Kolkata.

This is to certify that project report entitled “Market Acceptability Study of Business Line Newspaper and its Market Position in Kolkata Market” has been prepared by Mr. Ratul Paul under my supervision and guidance, for the fulfillment of Master of Business Administration. His field work is satisfactory.

__________________________________________
SIGNATURE OF GUIDE
DATE:

5

COMPANY CERTIFICATE

6

ACKNOWLEDGEMENT

I

deeply acknowledge the guidance of my faculty guide Mr. Anirban Mandal, who has firmly inculcated the everlasting and invaluable teachings in me and made me get the deeper insight of knowledge and inspiration to realize this unprecedented project work.

Ineffable are my feelings desperately indebted to him, a vivacious and enviable personality whose contribution is praiseworthy. I believe that anyone can take a leaf from his book.
I cannot express my gratitude in words to Mr. Abhijit Chakraborty (senior sales officer, The Hindu Group, Kolkata) my company guide for the rigorous proofreading and sharing his precious time. He is the person who has given me timely feedback, suggestion and motivated me to embark on this strenuous project.

I am very grateful to my institution that has invariably been the beacon of my advancement through their timely appreciation.
Special thanks to Mr. Bhaskar Ganguly, The Hindu Group, Kolkata for sharing his expertise, his concerted efforts and generous co-operation.

7

CONTENTS

TOPIC

PAGE NUMBER

EXECUTIVE SUMMARY

9-11

INTRODUCTION

12-14

ORGANIZATIONAL PROFILE

15-22

SCOPE OF STUDY

23-25

REVIEW OF LITERATURE

26-28

PHASE-I OF THE PROJECT

29-32

PHASE-II OF THE PROJECT

33-43

CONCLUSION

44-45

ANNEXURE-1

46-51

BIBLIOGRAPHY

52-53

8

EXECUTIVE SUMMARY

T

he Newspaper Industry is the one of the Industry, which is continuous source of Income for the Industry, but now a day the Industry is not generating revenues.

Now days the market is not doing well because of financial crisis in the Market. Moreover, advancement in technology created a big problem for the print media because now people don’t like to spend much time reading the newspaper. They like to surf the Internet and get the news as much as possible with in short span of...
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